Sean Smith's Personal Meeting Room

Great.

Pardon me. Okay. yeah, no way to read that. Let's see. Video unblur my background show. There are 4 beyond biocom generative. AI. 1126 is theoretically structured dialogue. And then this Friday, 1115, Amelia Hufford is going to be speaking at Mdg premium Group Show. Of those

I mean, basically, what we're talking about here is how to run a webinar from beginning to end. and the pieces that need to be done in order to get that done because they start with a topic idea and some speakers and finding a date. And once you're able to nail down the date and the topic and the speakers. Then you generally have to have a meeting with the people to say, What's going to be covered in this ideally, they're going to show up with their own slides. But guess what you can't.

You can't count on that. You can't count on people to do that unless they're like I got it. I got it with the slides right? So the situation that we have this week on Thursday is they don't have any slides. They don't know what the fuck they're talking about. And Marina just canceled. So we have an event that we just basically, I made up the description for the thing and started promoting it because it's like herding cats trying to get these people to cooperate. And you know it just is can be can be very, very frustrating. So the situation is this. Let's see, share screen.

Based on the conversation that I had. I recorded it. I transcribed it and put it into beyond and wrote this right? This is a basic description. What is it? What's it about? And trying to be vague enough with the description that if it changes.

you know you're not over promising, right? You're you're promising just enough to get people to attend the thing. What are we gonna cover? Why are we covering it? Who's covering it? That's that's all that really needs to be in a basic description. And then, if you go to Zoom. you have to take this here. and the 1st stop is you have to create the event in zoom by going to webinars and by hitting the button schedule, a webinar. And when you schedule a webinar.

you basically have to go to the description that you have written and copy from that into Zoom. So now you've got the description written.

and it needs to be pasted in here. What you see just happened was. it's taken all of the spacing and not done a very good job. So what I do is I go in. and I add this emoji. which I use notepad to find and take that and replace the bullet points, because the way that this shows up when it's done

is not very readable unless you use different ways of breaking up the text. Tuesday, November 26, th 6 pm. So when this is really important, if this gets screwed up

now, registration required, if you don't click this button, it won't work passcode switch this to on panelists on both audio. This enable practice session. Make the webinar available on demand. Make sure in the cloud is clicked. You don't need to approve or block specific regions. Once that's done. the webinar has been created and you should have a link here. The registration link you can copy into this

zoom registration registration settings. This is where you change the information about what questions you're gonna ask them. And in order to do this, you need to say, country required organization

required job title required in addition to 1st name, last name and email address. Those should are already there. Then you save all that's not readily apparent from registration settings. So the thing is is like they. They just they hide stuff right.

Yeah.

So that's the thing. So now you have your invitations already, your email settings. email contact Shawn email invitation to panelists. You go into this right? That's correct. That's not where you do it. Confirmation email, confirmation email. you can preview this. You're gonna do reminder emails. 1 h before, one day before one week before. Then get this. If you don't scroll to the bottom.

you won't see, save edit. Send follow-up emails again. Save is at the bottom edit. Send, follow up email to absentees. save. These are all set to off if they don't happen. Now, here's the waiting room. This is where you go. And you're like. okay. Now, I need all my canva documents show where is structured dialogue.

Biocom.

Yeah. Structure. Diagonal is on the top. I see not a 1. There should be more than one. I don't know. I'll send it to you.

Okay.

It's like.

Show here. I need the slide size, and I need the 6 40 by 200 size.

Share.

I need I need. First, st I need the slide size.

Can hand it. And it's different slide size. What size is that? 6, 40 by 200? You have 6, 40 by.

No, it's no, it's it's 18 something by 10, something. It's a it's a.

1920, by 1080.

I haven't. I haven't.

By 1080. Yeah, that's it.

Okay.

Slide size. It's presentation size.

Presentation side. Okay. we'll send you this. This, the other one is on slack. the last one on slack. That's the other one. I'll send you the other one. Now have 1, 2. Resize this. This is custom, size, presentation. Haha. and this is the.

Okay.

Give me one sec. I'm recessing the other one 2 min, one second.

So this is maximizing. It's maximizing. So it's like. that's 1 of the.

Yeah, we should do a spell. Scan.

Well. it's just one of the many things that can go wrong. Yep. So now.

Here this suck. What if I bought this? 1, 2.

So I bolded greater clarity and stronger relationships. and it stretched out maximizing, which was spelled, maximizing

Okay. so yeah, it's structured.

What's gmed.

Notified body.

I know the other 2, but.

See which one. because they did the one with all the Logos, both. So it's up to you which one you want to use. Share copy link.

I'm just gonna delete these pages because I don't need them, and because it makes it harder for me to download the thing. It also is gonna avoid the possibility of downloading the wrong thing that hasn't been corrected.

Cool good idea.

Copy, link anyway.

Tng download.

It's on select.

Okay. So now go to slack.

Same, fixes.

You know which one which logo you wanna use so slowly up to you.

Okay, so do you see how this says, Basil Akra, CEO. Other ones don't have a comma. Okay, I just removed the comma because none of the other ones have a comma. That's the kind of consistency. Lean rock is one word.

Okay.

Are you sure? Because sometimes I go yell? Because what's 1 word? They change like every.

So I was on the call with Michelle.

So it's 1 word. Okay.

Good to know.

And I've asked this before. I've gotten different answers before I I don't, you know. I asked her. She said. It's 1 word. So it's it's it's 1 word, CEA.

CEO. Sorry I just changed that.

Okay, you fix it.

Fixed.

How do we feel about it being 3 and 2, and them all being aligned.

I tried to put it like this, and it's look weird. So I just keep that.

Okay.

I do this kinda look weird. I don't know but it's up to you.

You could put me in there and then there would be 6.

Yes.

You should put me last.

This 2, 3 in here. show. Here, copy Michelle. Put it here. It's what it goes group. So it goes here. upload.

See this.

I do?

Which which you're using. Number 1, 2, or 3.

Which logo you mean.

Yes. because you need to be consistent with others. I will use number one. This is my tech, but it's up to you. It's.

It says, med tech. Shawn is med tech leading voice, not aluminous. So I would say, use the Med tech leading voice logo.

No, they're all the same now. So number 2 that I need to.

Okay. So let's delete the ones that we don't want.

So okay, perfect. And you're there.

Okay. Now. Tuesday, November 26.th What time? 12.

Do you want a bold grader today.

I took it from the from the Doc. I just copy and paste. I have no idea it's not.

You want to? Sorry bold, greater clarity and build stronger relationships again.

Let me change it to the one I just sent you. It's not this one need to change to. So we're gonna use the other one. Yes.

Okay, so the time is right. The date is right.

There's a comma after publisher. This is.

The comma after regulatory strategy strategist as well. and Michelle's Michelle's.

Moderator.

Also the name of the company is bolded, and the others 5.

Here. copy and paste.

So.

How do we feel about Phd. Cause the seals a doctor? But isn't Tom Patton? Is Tom Patton a doctor? Is Martin Marta a doctor? Is Alex.

Where does a pharmacist.

Okay.

We're not using those.

So should we say Dr. Basil Akra? Or should they all be consistent.

I took it from from all this, this stuff that we.

And I understand.

Made it up.

Looking for.

And you remember last time Sean told me. wanna be Doctor.

The I lowercase here.

I think it's oh.

Now, BSI is like this. I checked that. It's Bs as should be the low. The last one is I check only including kidding.

Okay.

Okay.

Give me the Si.

Good.

Since back.

Okay, so.

Better.

I'm gonna do control X, 12 pm. First, st because and 6 Pm. Cet, second. And then I'm gonna unbold.

So a big part of doing this is just going through all of the images for consistency and detail and attention.

I'm changing right now. What do we change? I'm changing on the other ones right now. At the meantime.

Cool.

So you're you're all fine.

This is a this is a major step in the whole process.

Tuesday 12, and let me do this too.

This is the kind of thing that turns, my, you know. Hour and a half, 2 h of of posting a newsletter on Sunday to 5 or 6 h. Yeah, this is the difference for me is.

Yeah, I'll tell you. Maximizing maximize.

Okay, so make sure. Maximizing is still spelled wrong.

Like this.

Yes. and it needs to be spread out right, Sean.

I'll spread it out.

What's the the number you spread out? Because I need to change the other one? Wow!

I just.

To.

Like that.

1, 68, okay.

You just do it. You just eyeball it, Sean.

Yes.

Makes sense.

And this is correct. Alright. So I show up on Basil. Not doctor, because. you know. I don't wanna be like.

A lot of these people are doctors.

That was my point.

You know, technically, if you're gonna do it like this, you should take the art. You see, off Michelle Lott.

I was wondering with that.

Now they're all 1st and last name, only title. and you know, that's and I just took. And I'm just using principal and founder. I'm not using regulatory strategist and principal and founder. That's ridiculous. you know. I mean, I understand. That's the way she has her.

Right. So now these all have to be per populated. All the changes have to be made in the other images, as well.

Yeah, though, the the other one, there's the thing. When it's already done. The one is on slack. I give clarity.

So share download. So here's the other thing. This.

Not sure. Naming convention.

Struck.

Where.

Structured dialogue. webinar.

Spelled, structured.

I know.

Okay.

I can't. Type.

Demand me a sigh. So we're gonna 2.

To this, has all sorts of sizes written on it.

Because it's a copy. This is. This is the last copy. Then.

Right? Yeah, that's the major thing we don't do.

But set Pdf Png rated. Should I download it.

Yes. you're done with this one.

The other one is on. Slack, too, is done too.

Alright! Let's check. Is this the other one.

Which one is that? Yes, this is this is the long one.

The doctor has to go away from Basil.

Which one is that? No, no, this is the wrong one. No goings on on slack. Yes.

Slack.

Is the 1st 20 cent due. Yeah, that one. Yes. Why is it, doctor? I don't have doctor in front of me. I have. Sean. Wait, let me send you this link.

Send us the newest link.

It's simple is that is that link legit.

Where is the link?

The one I just send you.

How did you send it? Black.

The latest post on slack, I guess.

Yeah, this one. This is the thin one.

Michelle's fixed. the seals fixed. BSI, the second S should be capitalized.

No, no! I checked. I change even the other one like this. Leave it like this by checking on.

Right.

And the other one is correct. That are the one he just downloaded. I've already changed that. Okay on the logo.

All caps.

No, no, Gondel Lago. Then it's actually be a side. I will keep it like.

Oh, okay. So the easiest way to write this is all cops. The reason is because that's the way I always see it written.

Be a side like oh, oh!

See how they do it on their website. BSI group, BSI, all caps learn more with the BSI right.

I'll be outside.

I understand why you made it lowercase, but I think it's just easier if we just don't.

Go back to the presentation size and fix it.

I already did it.

Okay, thank you. So we'll have to redownload the presentation size.

Presentation is good.

Okay. 12 Pm. Should be before 6 Pm. You can take the periods out of Pm. In the other one.

Yes, sir.

You want no spaces between the time and the slash. because in the other one there's a space.

I don't really care.

I don't care, either. I'm just thinking consistency.

12 Pm. This 6 Pm. So before 6 Pm. We want before.

No, it's fine.

Fine. Okay.

This one's okay.

Yeah, that one.

And then should we bold all of this and the other one, that the time isn't bolded and.

Usually time is never bold, and I think I mean that's what I check with the wrong. I'll pull that.

The period off cet.

That wasn't a period. That was a spell check thing.

Got it. Okay. the seal BSI Gmed. We are a moderator, publisher and check the invoice. Aging time is correct recording. I can't see. But yeah, is the logo correct? Bras, the logo, the Mlb logo. I can't see.

Yes, it's on the top.

Yeah.

What size is this.

The 6 6

Zoom, size.

40, by 400.

Only urinary science.

Books.

This is 6, 40 by 200 is the thin one which one you're looking. Yes, this is a thin 1, 600.

The zoom size.

Exported by 200. Yeah.

Yes, this is the zoom size. Now, the easiest thing to do with this is hit, resize, and do 1280 by 400.

Wait! Wait! I think I already I already have that.

30 is 1280 by 400, I believe.

But now that we've corrected everything in this one.

1280 by 400. Yes, sir.

If you look at the rulers on the top with pixels on them. Pixel counts. it's not 6, 40 by 200. It's 1280 by 400 right now.

Yeah, 1280. Let me check 1280.

See on the rulers on the left side and the top.

6.

And do you want to label this size beyond the resolution like, is this the zoom size like the other way? The other one was the presentation size. I'm sorry I'm being a stickler, but.

No, no, sure, if you need to.

The the 1280 by 400 is for the newsletter. So.

Okay.

If you want to know Newsletter.

Good! Good! That's a good convention.

Please.

And let's see, all the names are right. Med. Tech. logo. no. Space 6 pm. There's periods in the Pm's.

Check. Where are you?

Okay, they're gone now. I don't know where they want in the other one.

Copy. Okay? So I have the 6, 40 by 200 ready. Do you already have it? You don't look. This is the. This is not.

This, is not it.

No, I'm I'm looking at the 1280 by 400.

Go on, go on! Yes, I'll send you this copy link in the chat. I'll put it so you're finding the chat chat not in the chat in the chat. Okay, I can send it there. Wait. The last one I'm sending is the 6 40 by 200. You can go there and open that.

So imagine going through all this on a Sunday. and and in.

We. We can do this, I can I, every time I do something and just create a document like a folder. So you know everything.

I understand. Sean.

Now imagine going through it 2 or 3 times on a Sunday.

Looks forward to it. Yeah.

So.

Some additions.

You know. So I go to slack. I go to the last one, and this should be the security.

6, 40 by 200. Yes.

So we're gonna change that to the title to structured dialogue. Webinar.

okay.

And then we're gonna just put over here. Zoom. banner. Now, I want to show you share. download. download. and that's a MP. 4 file. So let's try it again. Download. And this is what it's doing. Now, this new thing where this thing is popping up and blocking the download function. So you have to click on this. You have to get rid of this, and then you have to do it again.

because this thing is showing up, and it's blocking. So this is your 6, 40 by 200, and you go to download, and you go to Png, and you go to download. And there's that. Then there's the.

There's a space between this slot. Go back to the 640 by 200.

I can't.

There isn't space, but.

I have it with you.

Extra space here, and that should not be bolded.

And also there's a space between the slashes and the Times and the other one. There's no space between the slashes and the times.

I'm not worried about that. Okay.

I'm just.

I understand.

The slash! Here, the slash! Here, the slash! Here.

It's fine. It's fine, just.

Slash! Everywhere.

Got it.

This is like everywhere. You know, the.

Okay, so this is the zoom banner. Share download. png.

Theoretically, all these should be put into Google, drive right into the folder for the webinar. Not that we're doing that now, but.

Yeah, there's there. There's a folder for each.

Webinar.

Structured dialogue right there.

Yeah, they should all go there. All the images. No.

Yeah, you can put them there.

Or there we'll put the link there. I will put the link.

Yeah, okay.

But you put the the document there. Put the the Png there.

I'll handle it with the next one. I'll make sure it's done.

Okay, so this is the banner. This is also the banner. This is the nice.

80 by 400, and one is 606, 4.

Yeah. Newsletter banner. Those are right.

Fair Download. Mp. 4. Png. Download.

Okay.

And then share and see it.

Just click, no, just click when it when it's up on the on the download. Click there, app up! Now go up, click on the download thing. If you go on the on the top right.

Oh, I see!

You know, the thing is, gonna go.

Button, the down arrow button.

Yes.

Click on the down arrow button in the upper right hand corner of the box. That's you want to get rid of.

Yes, that one again. Okay. Good.

Okay.

Okay. So we go back to zoom.

Good morning. Everyone the right zoom call.

Yeah.

Okay. Gotcha didn't wanna make sure I wasn't looking at something I wasn't supposed to.

How are you doing.

Good! How are you?

Good Dylan, can you make me the host? And then we'll continue this.

Yes.

After I speak with Steven Steven. Correct? Yes, Steven.

Sorry. My screen was just frozen. There.

Guys, I've got a call with Steven. Now. Okay.

I'm gonna leave you.

We can. We can push ours back a little bit. If you guys want to finish this.

Oh, no. Just Did you make me the host? Yeah. Okay. Sorry about that.

Oh, no worries.

We're just trying to fix some stuff.

Always always something when it comes to tech, isn't it?

I'll be something when it comes to zoom.

Yeah, that, too. I've been.

That that is the the jankiest platform in the world. For as much money as I give them. I'm I'm pretty pretty disgusted most of the time. How are you? How are you?

Well, I feel your same pains. That's why I've kind of moved over to Google meet instead. And it's been great one year. Only get.

But for webinars with 500.

That's that's the challenging part.

Yeah, yeah, it's it's Zoom Webinar that drives me around the bend. Zoom regular zoom calls are, you know, adequate? So at any rate. Tell me about you. Tell me about what you're up to.

Well, good to meet you. One. I'm happy. I was able to get on that call last week. Little background of me. I've been on on device in device sales for 1314 years for striker in Miami, and then moved over and started a company and then moved over to do like product development, and then left to start my own company called Pitchync. which is, imagine Upwork or Fiverr for Med Tech and Med Device development. But we've got a pretty vetted group of individuals like, you know, 150 consultants. We want to keep it kind of low. And then out of that we built this platform called Hive that I talked about last week.

and that launched a week and a half ago. And it's been really fun. We've gotten a lot of really great people on there building out some pretty fun programs. And that's been something fun. And when I saw what you know, the the group was last week. I'm like, let's build. Let's build a little, you know, secret profile for them internally. So I'd love to show you what that looks like.

Yes.

I love your newsletter.

Thank you.

How do you compile all of that.

Manually.

I have to. We have to talk. I have a it's a AI driven podcast. But we have built a workflow that goes and scrapes 3 or 4 different websites, then looks for articles with specific parameters, and writes a 3 to 5 second blurb on it. and then we make a 5 to 7 min podcast each week on it. so hopefully help you a little bit.

Yeah, but you can't scrape Linkedin.

No, that's the one part that's yeah. So.

So my Linkedin Newsletter is all about what's trending on Linkedin, and there was no way to. So what I when I started I was like, Oh, who should I follow on Linkedin? I want to do top 25 people to follow on Linkedin. I I could. There was no way to identify the leading voices in Med Tech on Linkedin.

Yeah.

There was, there was no consistent search. There was nothing. The hashtags, didn't, you know, help a lot? So we started compiling the list of people worth following. And you know, we're north of 3 or 400 at this point.

Yeah, and.

And the workflow is that I have a pre law student who goes in and looks at what happened in the last week. And searches. you know all those people and looks and sees if they posted anything that got any traction.

That's that's also that's that's a workload. I don't know if I've frozen or not. I feel like I keep screw freezing here Wi-fi has been awful today. But I love, I mean, that's that's great. So wait, walk to me about your background a little bit. How long have you been doing this?

I like to say, since Jesus was a child. But really it's just since 2,000 so I started out in in in regulatory publishing Thompson Publishing Group. Then I moved to elsevier. Business intelligence was head of the pink sheet and the gray sheet and all their regulatory publications, for I don't know. 5, 7 years something like that. Then I moved to tech side. Went to a company called the Info Desk, was there for a number of years. Went to AI Startup and was chief marketing officer there, and then, 4 years ago, I I left there and started my own agency focused on b 2 b high contract value selling in med tech space for product and service providers like

either a tech platform or a or consultants and basically helping them get more high value customers through audience building reputation building and then coming up with offers that are, you know, attractive.

Yeah. the the Linkedin side building your audience goes in. These flows of the engagement levels are great. Then one day they just fall off a cliff, and then they come back to being good again, and it's hard to figure out, at least for me. That you know what what that sweet spot is what that sweet level of content is the consistency and frequency of posting. It's challenging.

So I think the most important aspect for us is really building the the list offline. I can't rely on Linkedin to to deliver my content. With any regularity. And even though it's a Linkedin based newsletter, you know, the 1st thing I do is try to connect with every subscriber and move move the conversation off of Linkedin. I think Linkedin is a fantastic place. All my content resides on Linkedin. It is a Linkedin based. Newsletter, you know all of that is true. I use Linkedin events. But

the real money is in the list.

Yeah, yeah.

And the ability to create events and invite people to events and and to monetize the list.

Yeah.

Really where the auction is. So in in essence, I'm not a publisher.

Yeah.

I have a marketing agency, and I have A. b 2 b marketing agency. And the way that I make money doesn't have anything to do are very little to do with the content that I provide. Yeah. So you know, we produce a lot of content. But that's not my business.

Yeah, yeah. How do you? Or how are you monetizing the list? If you don't mind me asking, and and what are kind of the plans for it?

My clients pay me on retainer.

Okay, that works.

10. I have. I have 10 clients.

Yeah.

That pay money every month.

Like that larger list like the you know the group from the other day. What about? Like a the larger list, like the just? The followers from your newsletter.

How? How do I monetize that list?

Yeah, yeah, yeah, is, is that something that you're trying to do or not really.

well. you know, that's that list becomes the basis of the direct marketing.

Yeah.

Efforts. So that's effectively what my clients are paying me for, because they don't have a list.

Yeah.

Okay show. I say, you know, most marketing agencies don't bring the audience. They're just like, Oh, we'll do SEO for you. Oh, we'll do your website. I won't do your SEO. I won't touch your website. I'm not interested.

Good.

And that's not what I do.

Yeah.

Like. okay, yeah, I got it. But I mean, you know. my, my background is. you know, I a lot of times was the only marketer in a non marketing company, and I had to convince the people who didn't want to spend a single cent on marketing that, you know. So I got, you know, just really good at making things happen with, you know, little to no budget. So you know. Yeah, that's great. If you have, you know, $150,000 spend on trade shows. Your return on investment is going to be lousy, and the only thing you're going to be feeding is your ego. But go right ahead. Spend all that money on going to trade shows

It's not. It's not cost effective, especially for founders and small companies, too.

No trade shows are a ridiculous waste of money. And yet, no matter how many clients I tell that they're like, yeah. But I still think we need to get our name out there. I'm like, well, I can think of a thousand ways of getting your name out there that don't cost nearly as much money. But if you want to go ahead and do that, and and you know I I can't stop you. and they do it, and they do it anyhow, and they do it year in and year out. Well, we gotta be at wraps. Well, we gotta be here. Well, we got we gotta go to Medica, you know. Do you cause like for my money? I don't want to be one of 300 or 1,000 vendors in the room.

I wanna be the only one you know. I like.

Back.

Control things. So I'm just kind of like, okay, go ahead and do what you want.

Yeah, it's interesting. You say that. So we feel the exact. Same way. I've bootstrapped this company, and we created this entire thing for under $25,000. And and there's like a global escrow payments and 2 sided town marketplace. And we felt the exact same way. We are not going to go spend $20,000 to go to Booth and you walk out of that. And you're like, was it worth it? I don't think so. So this network we're building out is all talking about. Let's join forces and do a much better version of an event, a happy hour, a unique, happy, or something outside of, like the double Aos the night before, and we do it ourselves, and we don't care if we get slapped on the wrist. You guys as the double Aos and all these other companies. You don't. You don't price this properly for us. So we're just gonna piggyback off you and go do our own event at the events, and so, or before the events and see what happens. So

we I share the same frustrations. There. It's not. It's just it's frustrating, especially for someone who's bootstrapping. So this platform today, I think, is interesting for you because it comes a lot of what you kind of just said, you don't have to worry about the Linkedin side of it. and so I'll do a little share, if you don't mind. It's imagine, like your slack channel on steroids. Actually, let me try to do this. Here we go. Can you see the screen? Now?

Room.

See there!

But I'm not seeing it yet. Maybe not expand it. It will.

It's all the way up. Now. you're also gonna just give you a free login if you want. It takes 2 seconds to sign up.

Just try sharing it again. See what happens.

Yeah. Not mine. How about now?

Yes.

Perfect. So there's more members in this. It just shows the top 25 members. But essentially it is, imagine, against slack meets Linkedin with events with different AI featured polling questions that you can automate and then you can do when you're not. As the Admin, there's an AI Matching algorithm. So if I was to click on no, Barry, it would show me if I knew who Barry was. If I had information in there or see. it would show me information that I could match with them, and then I could chat with them directly from here. You could see who's online just myself at the moment, and we launched a week ago. And then there's like a popular feed. Imagine, remember, like early stages of Facebook. And you had feed. So someone like that

be able to have different. So this isn't a a private setting. But you'd have to have different content. That goes out for whenever you want to, you can post it, you have it automated, and then you could pull in your Linkedin stuff from here and chat. So it's been pretty fun. Then there's the popular events, or what's what's getting the most engagement. You can see all the different stuff that we've got going on here. Now the top members, you can have things featured in all the different upcoming events. So we're working now and then. There's a whole level of like different types of channels, if you will, from slack where there's podcasts and playbooks of all, like 100 level information breaking into consultings, we're doing pitch practices with founders.

You can see all the different podcasts we have now and playbooks for all these as well. We've got about 30 more. We're gonna do. These are all 100 level courses. And then we're partnering to do what we're calling hive sessions, which are one on one. Conversations with different founders, with different consultants, different people with the industry. We're doing innovations, diversity team and doing a whole like. how do you talk to me about overcoming imposter syndrome and just the stuff you don't want to do on Linkedin, and don't want to say on Linkedin. So it's more becoming like this safe haven the safe place. So we're actually onboarding their entire division. I built this out last week, and we start this afternoon bringing on about 250 to 300 people.

So they have. They're pretty much website we built on here. It's really easy to do their discovery page. Whatever is happening in their, you know, their network will be able to post here. I've made them. Co. There's mine, but I've made them Co. Host and ambassador so essentially, each group has a co-host who can go post their own things, and then you can essentially have, like a chapter director as well for the different cohorts that can also go and post on on their behalf, and then everybody can can repost and feed off. Of that you can see all the different events they'll have coming up. This is the the cohort that they have coming in soon, so you can see all their events. This is great, because easy to view. Event can add it to your calendar. You can get directions right off of here, and there's an app that we have, so push notifications. Go out like you don't miss anything like you would on Linkedin.

So it's been pretty fun. And we're working with a couple other groups of onboarding their teams here soon as well. So this whole Msk innovations thing which is like a group pitch platform for Ortho. So all the past pitches and events will be in here, and then these will all be private. But then these will all have access to the larger global network. So I'd love to see if there's a an interest level of building one of these for you. You can monetize it as well, like. What we typically try to do is charge someone to actually build out the you know the foundation of it, and then allow them to pay or make it free, or whatever they want. But there's essentially an own separate plan for them.

But yeah, I think it's great. It's been really fun. And it's been again. Live like a week and a half now. So we've got 39 people, but you only see the top. 25. Feedback, thoughts, interest. This is dumb.

It's a lot to take in.

Yeah.

Show.

I don't know why my camera is not working, at least on my side. But yeah, I I mean, that's something we just built. And honestly, it took like 10 days for us to do so, cause I feel like I'm kind of like you. If I'm I get something I'm I'm going on it, and I'm gonna get it going asap and make sure it's great.

the answer is I don't know.

Gotcha.

Show where I am is I just started working with Joe. I would like 2 ramp up towards his May event next year. and I would like to create a different kind of event out of next year, much different than any of the trade shows or meetings that I go to I'm of the belief that when you get a group of people together it's not a very effective use of time to have one person standing on stage reading Powerpoint slides at people.

Share that that thought process.

And so you've got all these people together. How could they interact differently? How could they share information differently? So what interests me about your platform is that it seems to be a hub. It seems to be a community. It seems to be an information sharing platform. It seems to have a lot of potential in that regard. My experience with software, with disruptive technology, with change is that usage is the Achilles heel.

Oh!

Every software company in the world. almost. you know, without exception. And the more

Lack of engagement from users or usage, as in.

Yeah, it's it's lack of engagement from users you have, you know, 5 or 10 users that use it all the time. You've got another 50 users that use it, you know, from time to time, and then you've got, you know, a vast number of people who are just, you know, either in stalker mode, or or or or non existent or or not using it. And so you can onboard lots of people. but getting them to actually start using it. You know, when I when I launched Medtech leading voice, I really thought that it was. You know, people were gonna help crowdsource the content. Yeah, and they won't. They won't do. They will not do it.

It's frustrating.

You know. I just you know people are resistant to change and so I think that one of the things that we used to do at info desk, where we did content platforms, portals inside of big pharma companies where you could read every single journal, every single publication, every single newspaper, anything that you wanted, and you could do an aggregated search across all of it, and you could generate newsletters, and you could do all sorts of stuff with this from private 3rd party content.

Yeah.

You know, subscription only content. It was pretty remarkable platform. And yet, you know, getting people at Johnson and Johnson. the largest, you know device manufacturer in the world with hundreds of sub companies. you know, you'd you'd think that would be an attractive thing. But it isn't because they're like so what we essentially had to do was create marketing campaigns within the companies themselves. We had to go around the stakeholders, and we had to start, you know, trying to get permission to promote the thing internally, because otherwise you just didn't get the usage. And if you don't get the usage you don't get the renewal

right? So when you're talking about software sales, getting the sale is only the 1st hurdle getting the usage to get the renewal is really almost 3 times the lift of getting the sale.

If not more. It's yeah. It's wild. I mean, you talk about again getting them on board, making sure that onboarding process is not. There's not enough, there's not too much friction. And then the continuation of that as well. So we're kind of pushing back is there's so much spam. There's so much stuff on Linkedin. I don't get to see you get to see that with the you know, with with your network here, and that's what we're kind of pushing on, and and there's no cost for you to do this. By the way, that's what we're kinda trying to say. We'd like love just to partner with.

Why wouldn't there be a cost? Sorry?

The way we would do this is I, wanna I I wanna build my network. And I want to build this out where people say, Okay, there's a good amount of people coming in here. So the way that we would want to monetize it with you is if you do have your list, so there's no cost to build it. By the way, that's what I'm trying to say. Now, what we would want to do is do a monetization where it's like a Rev. Share which is automatically automated from this platform. And you would charge whatever fee that you want to get into your network. And we would just take a percentage of that.

So basically. this is slack on steroids for my group.

Yeah.

Boil it down to one sentence.

Pretty much. Yeah. A dynamic collaborative slack that actually promotes.

I hate slack.

Not stand slack.

Hi! I'm in a number of my clients slack channels, and I'm like. last thing I want to do is go check 5 slack channels every morning.

Exactly, it's frustrating. And so it's interesting. The way we're talking about trying to get usage back to this is taking what's going on on Linkedin. taking what's popular within here when it gets going and doing a really fun interactive like 30 min podcast and putting them on fridays and and releasing them and trying to get more people going on. What's you know what's engaging in this platform and do it organically because we've done all this organically. Just building out a network. And I think that'd be fun to do with you as well if you're interested in that broadcasting has become something I've didn't realize, if you told me 5 years ago, even a year ago, that something had to do. Now, I'm obsessed with it. It's great.

even just solo podcastings become fun. No.

Podcast is one of those trigger words that causes irritation in my brain.

Yeah.

I do. I do listen to certain podcasts. and however, I I don't see a lot of uptake in the marketplace for most podcasts. You know, I think that that the my problem with podcasts and this is the reason why I focus on webinars and not podcasts is that you will actually get a lot of people going to a webinar that won't go to a live won't go to a podcast This is my experience.

Yeah, I have noticed the same in long podcasts, in short, form pound, conversational, easygoing, podcast I've seen a a good a good amount of feedback, positive feedback for it that then we use as marketing content 30, 60 second clips to use to bring back for live events. And so that's how I'm gonna use the pod.

That.

Yeah, the podcast, has been okay, it's it's. And it takes an hour for us to do so. And it's so easy for us to do. I mean, it's the clips are AI generated. The podcast is AI edited. And then you just go back and review it. And then we can get it up within usually an hour and a half of the entire thing being done. But it's a great marketing tool for us, because we do use those clips throughout. And then P, bring people back to where we have a podcast today with this person, this is what we're gonna kind of what we're gonna cover. And that's how we've used those. And it's been helpful. But if you go over that 30 40 min Mark, and it's just this.

like very dry content. Nobody wants that. It's gotta be more engaging. I'm throwing a lot at you today. Apologize.

Tell me again how you make money. Well, you launched a week and a half ago how you plan to make money.

Yeah. So we've monetized this $20 a month. And so that's how we're gonna make money off of this. We wanna do events. Oh, nice! We want to do live events when we get enough data of where? Where do we have the most people within our network and find a way to do sponsored live, unique events. They're not like again, someone upstage like, let's just let's do a happy hour for everybody have it sponsored. So that's 1 way. and then for most other people, we would be building out these types of essentially collections and spaces and then charging to do so. But this isn't the main revenue generator for us. The revenue generator is pitch sync, which is the top, the town marketplace. And that's where we're helping physicians develop products or startups are coming to us to find consultants to help them scale their teams. So that's our real revenue generator.

And that's been live just about a month and a half now.

Hitsync. Yep.

Scrub sink is the watering hole of innovation. So, and Med Sales, you're told to give your scrub sink pitch, so it kind of brought it back to day. One of Med Sales.

Okay. so your experience is rooted in Med tech sales device sales striker.

And development with striker. Yep.

And business development.

Yeah.

Okay? And you formed pit sink to help physicians developing new products, pitch their innovation.

To have, so we developed it to help them essentially navigate where to find proper resources when industry tells you. No, after they flirted with you for 4 to 6 months. Take you to dinner and say, Hey, we just can't do it. So now you can.

Come to us.

Kind of vetted group of resources to develop products in the speed in which you want to. So we've got a few that are underway one that launched last week. That's exciting. It's gonna be a $350,000 project for us. And it's the 1st large one we've done. Then we've had a lot of startups. Come find like, Hey, we need someone for marketing strategy, a go to market strategy. regulatory overview of my 5, 10 k. Before we submit. So it's just a network to be able to in a hub to come, find whatever you need, and then handle things in an on demand, fashion.

And, as you said, it's a double-sided marketplace.

Yep. So we've got a Saas model for the clients with a variable pricing strategy. And you know, when you go to the highest level. There's no additional cost. And then there's a much smaller transaction fee for the clients instead of working with us instead of going to an agency. So we've been able to build it up pretty pretty well, and we've used our community to really do like the payout structures, the consulting fees, all all the above. It's come fun and scary and exciting all the same time. So that's our real revenue generator. This is gonna be fun for us. It was built as we want to build a community.

Let's see how difficult it would be to do. Oh, wait! We already have the knowledge to do so as well as our CTO. Did this, and he was employee number 2 for a company called a team. I'm not sure if you know who they are, but they're a high and talent marketplace for web development. And then he also headed up their community. So we've got a pretty good team that's in place to help us create all this and and take what was pretty successful there, and then integrate it to our company.

Interesting.

What do you think?

It's it's you and the CTO. And who else.

I have a Cfo who's not full time. I have 2 guys that are helping build sales on one on the Startup side and then one on like the clinical development side. And they're all just in a 1099 capacity. So the only full time doing anything, public facing is me. All the podcasts, the content, the a lot, a lot. Even. I've learned a lot of the back end. Aaron is part time with us until we we finish this raise. and then he'll be full time.

Oh, so you're raising as well.

Yeah, a small fund. I mean our, we're so high margin that we don't need a lot to get going. We just need to be more active in the community. You know, we do need to go to events. But I'm not gonna go spend a by booth. I'm just gonna go work the floor and and just go talk to people ahead of time as well as a lot of our growth, has just become around partnering with like incubators and tech transfer programs. You know, when these companies are in there, it's great. You got this rich environment. And what do you do after? And where do you find the resources after? And and that's why a lot of our clients have come from like the Stanford Biodesigns or the Duke program, Michigan.

And it's it's right. When they finish incubation. It's out. I mean, we need someone to help us with marketing. I need someone to help us with go to market strategy. Can you help us? But yeah, just go on the website type in what you need. And and you're gonna get a vetted list immediately. And next thing you know, you're under Nda before you even talk to them. The payment structure is easy. It's all all taken care of for you, all the frustrating, annoying stuff done.

Hmm.

And again to you. We've we've haven't paid for a dollar of any marketing. It's been all just organic, outreach.

Yeah, yeah. okay. huh? Well, it's an interesting project that you have going. you know. I mean, I just wanted to find out more about it. I'm being. I'm leaving for Italy on Friday and trying to get 4 webinars started and you know, basically do the client work, and flying by the seat of my pants.

Yeah, I'm.

But yeah, I'm gonna I'm gonna think about all this and digest it and try to figure out. You know, if there's if if there's. you know, a strong potential for us to work together, I'm not not thinking real clearly at the moment.

That's.

Because I have so many things on my plate. That I need to that I need to tackle first.st but.

For you to help. Just kind of for your trip when you're gone, and you need a little clarity after. If you got some clarity. You can kind of go back. Do you want me to make a little video of what your network could look like on here? Is that doable.

Yeah, I mean, you're you're welcome to put together anything that you know you think would be helpful. I Yeah, I'm just Yeah. I mean, because I mean, the community piece is the hardest piece.

Yeah.

really.

Yeah. And it's only as good as you said as you get the engagement. And so the nice thing about the platform that we built this with and on is on that landing page for your community. It'll scrape that, and then AI generate content off of it to automatically post, and then send push notifications. So there's constantly something going out again. Now there's that question of well, how much is too much, how little is too little! And then again from you as well, you know, from build building the content side of well, okay, our events coming here now, you can see the past event here. So that's that's that's a question we're trying to tackle. But yeah, I know you have a ton on your plate, so

I guess how long will. How long will you be in Italy?

A month.

Oh, that's amazing!

Well, it's not a vacation. I I just work from Italy for several months out of the year. It's just that. The week that I move over there. I have to, you know. Pack up, and you know, get my ass over there.

Where do you live now?

Outside of Philly.

Nice.

Where are you?

I'm in Denver, and we're snowing all last week, and today it's nice and sunny and gorgeous out, and then I'll be in Florida for all of December and most of January. It's down with family.

Where in Florida.

Fort Lauderdale.

Okay. that's nice.

It's not a bad place to spend part of winter, especially when there's not enough good snow on the mountains here.

Sure. Sure. Do you? Ski?

I'm a big snowboarder. So my last job was actually working with Smith and Nephew in Aspen and in vail. So it was not the worst place to be to go. Do some surgeries and go snowboard between cases, and then come back and finish the end of the day in the operating room. It's like the the nicer version of a ski bum, if you will. Oh, it was a blast to you.

Not in no, not not in a long time. I mean, I always think about going. And then, you know. I mean. honestly, I'm such a workaholic that it it I haven't really had a vacation, and 4 years.

That's not good. I I honestly. I'm in the same boat with you. My vacations are like a little weekend thing. but even then I'm still working. So there's this thing called Gravity House up here, and it's imagined Soho House, but more for skiing, and it's in Vail aspen Crested Butte, Tahoe. Costa Rica. Even so we'll go that, although drive up in the morning, go work for a few hours, go ski for a little bit. Come back saunas and gyms in there, work out work for a little bit, and drive back down. So if there wasn't that, then I'm I'm kind of in the same boat as you. I wouldn't be able to do so. My my brain wouldn't handle it. I'd be on the mountain freaking out.

Yeah, that sounds healthy. That sounds like a healthy work life balance.

Are you talking about.

Healthier work.

Yeah.

Talent.

Yeah, we've also talked to them because they do conferences and events there about doing like I want to build. I want to build a hive event. I do. I want to build some type of fun Summit, not somebody talking on stage interactive for founders and investors, and then be able to bring. You know the the community from this consultant side together and do something like summer up there, and and that event would be great. It'd be so much fun.

So I have a question about hive is now hive a platform that you use or is hive your platform. It's.

Platform. I created it, but we built it on a no code platform.

Okay, cause I mean, I thought there was something else called Hive. But maybe I'm mistaken.

There's a thousand companies called Hush!

Okay. So it's just it's just a coincidence that yours.

Yes.

So I got it so right. But you've built this no code platform that you call hive.

Correct.

And could be branded to any.

Yeah, yeah, you have the global network which is hive. And then you could build your local network within. There.

I see? Yeah.

Which is nice, because then you can continuously like build more and more out for the different events you go to, and you have the cohorts for them, and hope that they can communicate and collaborate for each other. We just went to one in Memphis a couple of weeks ago, and and we're working on doing that for them. So, and it's only you can have it. Private public. You can have parts of it, private or public, and invite only, and your own landing page. So you you know you. the nice thing is like doing a Rev. Share is rather easy, but with just the different types of plugins. So it's like, okay, I want to charge $75 a month for it, and we automate it. Go to you at the end of the month, and then we take a portion of it. So

it's been. It's been really easy to build, but just mainly because our CTO is so good at this.

Hmm! Got it.

I don't wanna get yeah. I mean, I I'd love to follow up with you while you're in Italy. I don't want to bombard you, but we'd love to continue the conversations.

Well, you know, I mean, as I said, I I work all the time. So I mean I'm reachable. Yeah, I mean, don't think. Oh, I don't wanna bother him, you know. I'll I'll let you know when you're bothering me.

Well, I know you said. It's a lot to take and handle right now. It's just kind of a we did a little information overload, and you've got a ton on your plate.

Well, I mean. you know. in theory. It's interesting. in practice. I don't know. So one of the things that I do before I make a decision. As I test my assumptions. the assumption would be, my audience would want this right. My audience would welcome this, my audience would say, Oh, this is a wonderful thing. And the way that I would test that assumption would be, you know, through an email campaign which

basically would, you know, give them a virtual tour which is vaporware of something that could exist, but doesn't. And then see what kind of you know. Uptake I would get from. you know. fake launching the thing.

Yeah.

And so that's what I call a wet test, and that is a hell of a lot cheaper. And requires a lot less investment of of my time to say, is this something that my audience would want and welcome? Or is this something that they would go? Huh! You know. you know, I have a lot of trouble just getting them to interact on Linkedin. You know, to.

You think that's because engagement and visuals like, just impressions, are down. Or do you think it's just because.

No, I think that that people's time is very They have. They have a lim limited amount of time, I mean, I you know, I mean, we're gonna do. We're gonna do a webinar. probably on the 20th about about just using chat Gpt, I mean, we're dealing with an audience here that is not savvy.

Yeah. And when you're talking about it the other day I use it for everything. I talk into my chat, gpt app, and have it, do the personal and professional type tones, and then revise and revise and revise. Yes.

That's I. Same here, I mean I don't I? You know I've I fight with chat, gpt.

From time to time.

Arguments, you know. I use chat, gpt like a therapist. I use chat, gpt like a friend. I use. you know, chat, gpt like a marriage counselor. You know I'm about to say this to my husband, and you better stop me.

Do the same thing. So.

So so I mean, I got an email from from a client today saying, Oh, you know, fireflies showed up at one of our calls, and I couldn't disconnect. And I had to apologize to people because it was recording the call. And I, you know, I just put her email into chat. Gpt, it's like they have no problem solving skills. It's just.

Yeah.

Like you kidding me. You don't know how to turn off fireflies. Okay. Well, next step as chat gpt. How do I turn off fireflies to keep it out of my fucking calls, you know, like I mean. that's all you got to say into your telephone.

Yeah, it's.

And you have your answer. So I said that into my telephone copied her email in of exactly what happened, you know, with this long email. Oh, you know. And I was just like. you know, instructions on how to turn off fireflies, you know.

Yeah, it's so funny. It's such as I'm writing. Thank you. Into my chat. Tpt, I'm wondering. Does anybody else thank their chat? Tpt or tell. No, you're doing this wrong.

Yeah, I was told early on that, you know. Be careful how you talk to chat. Gpt strangely. Has feelings.

Especially in the o. 1 model and the the thinking side of it now.

At any rate, I gotta get back to the kids. See how they're they're progressing with this with this stuff. But I thank you for your time and.

Yeah.

We'll definitely spend some spend, spend some time thinking about this discussion.

What is your.

You send me You know what you're thinking.

Yeah, what is your email? And is there a website I could use to essentially mock off of? Or just use your website or using your Linkedin.

So if you go to medtech leading voice.com, it's gonna take you to Linkedin, and it's gonna take you to the newsletter.

Got it.

Right there. You're gonna see something like I don't know 6,300 subscribers. So she to the newsletter if you go to illumino.co not com co ILLU MINO.

illu.it.

illumino.co. Which will then reroute you to viewer to B, 2 B, which is the business website. But you see, the thing is is that for Linkedin and Linkedin purposes? And you know I'm medtech leading voice. Yeah. my readers have no idea what I do for a living.

Yeah.

My readers have no idea how I get paid. or what I'm really up to.

And is that good or bad.

They don't care.

Yeah.

So you know, milk comes from the supermarket as far as they're concerned. You know they think that I'm providing a wonderful valuable service to the community.

So we'll.

They like free stuff. They like stuff that's summarized for them.

Yeah.

Bite-sized content. They like and you know they don't care if I make any money or not.

Yeah. do you think so? Let's just do a little math here. Do you think that they would be pushed away if you did a $2020 monthly charge to that.

Most of them. I think most of the most of the end readers are like. Oh, no, I only want it if it's free. Oh. I think that the product and service providers that are looking to get more clients or customers would be more likely to spend $20 a month. Yeah, more likely still resistant, more like show. Then you know.

the problem there with is you end up with a group like Joe's, who it's all these consultants in the room. who are all very smart and all very engaged, but they're not likely to become each other's customers.

Yeah.

You know, if you're trying to reach the head of regulatory, the head of quality or the head of. you know. post market surveillance or risk at, you know. And and it it'll large to medium sized med tech manufacturer where you're trying to reach startups. You know. This is. they're they're not gonna give you that money. They're not, you know. They're

If I can just do the math a little bit for you. So we can even get 25% of those at that. The 25% of your subscribers at that that rate that gives you $377,000, which there'd be a Rev. Share on. So it's easy to try to do it from that, but it's hard to try to get them. I think that's why the global network where they can actually start to see some of the clients that are coming to us and having access to this as well. And that's why I think this one's fun because you have the Internet connectivity of the network you just wanted. You just talked about. And that's our goal is to get all of them on board

and our launch. And our our go to market is really focused on going to these programs like the tech transfers, the University of Texas, all those and getting those companies to join as well. Actually, now you have access to that, and then you do the business development side on on the marketplace. So think about it. You know we'd love to to do something with you. I can build something out, and I can make it as 5 min, 3 min, so your network can see. Oh, well, this is actually rather interesting, and just brand it with all your stuff. But keep it secret. So nobody thinks it's that you guys are on there.

yeah, I've I've talked Dylan about it. I, just,

Yeah.

you know, as I said, it's like we're we're thinking through a lot of stuff right now. And

You got a lot of people.

Yeah, I you know, I mean, I'm I'm sorry I can't give you a more.

No, no, no! I just wanna make it as as honestly as easy for you and be like, oh, this is a this is no additional.

The revenue share. By the way.

We typically do like an 80 20 for someone, for like you, where we just would take 20% of the total go, for ahead of that. So you'd get 300,000 of that 302,000 without 25% of the people coming from your subscriber network.

Well as attractive as that sounds. My answer is, still, I don't know.

I know I know I'm not trying to. I'm not trying to close you. I'm just trying to give you a little bit of a excitement to think about over over your long flight you got this week.

Yeah. Okay. Well.

I've really enjoyed this conversation. Yeah, it's been. It's been fun getting to know you a little bit more. and I've enjoyed your newsletter as well. I know it's a lot of work, and I don't think people realize how much work goes into that. So I appreciate what you do.

Thank you. M. Show. Well, I hope you keep coming back to the the weekly calls.

I will, I'll definitely be there, and I think someone asked to for me to present, so happy to present on on both on pitch sync, and this of just the interconnectivity. Oh, that as well. But yeah, I'll definitely keep coming back to the calls. I'll make a little something, email it over to you, and then you could use that to your group if you want or not.

Okay. Cool. Thank you.

Appreciate it. It's good to meet you.

Okay, good meeting you as well. Take care.