Sean Smith's Personal Meeting Room

Okay, I've been up since 5 30. I had a call with Germany at 6 am. With the head of global regulatory at Carl Zeiss which is good. Good. And then I had a call at 9 with Sue Camp, who joined Mlvx today, and then I had the 11 o'clock webinar which I'm waiting to download. It's processing the video now. And I have another call at 2. And so you had wanted to talk about the Agra issue.

Yeah. And then anything else that we need to wrap up. And you need to work on a sub. Is the registration page working for agri team. Yes, it is, and I'm a hundred percent sure it is. But Monica's like, I don't see the stripe payment. It's like the stripe payments wouldn't be going through with a proper vat tax if it wasn't hooked up to stripe. And then this morning she emails me like I need to wait to see if the payment hits the bank account. and that's 2 business days, and she did the payment 2 days ago. But Monday's a business holiday in Germany. I know it's working, and she's just like I need to wait to see the stripe payment hit. It's like it wouldn't be taking money off your credit card and telling you that it made the money and getting the vat tax right if it wasn't working.

But she's like, anyway. Okay, I look. It was it was I. I understand your frustration. I get it. I appreciate that. But the answer is, yes, we've done our job. Yeah, yeah. Now we're waiting for them to cross t's and Dot i's and feel comfortable with their own hesitancy to make any move ever. Yeah, totally. Are you with the boys right now? The boys of summer. Juniors downstairs. Okay.

He's eating his lunch. Nice. That sounds nice. Okay, so that's done. It functions waiting on them. And the issue. I'll show you what I have I've used as much time of fros as I can. So this is a flow chart. Can you see it. Yeah, that's beautiful, ish, you know, it's good. It's there. It's

Yeah, I have a workflow to use the AI that I can teach someone else how to do. But it's pretty straightforward. This is the 13 Literature review tips from their team. Okay, that works. I think it needs like the pictures of the people who wrote it at the bottom, or something, and dish in. Yeah. What's. Micro team. I wouldn't worry about the pictures. Don't don't make it harder than it is. That's my job, hey? This is that's funny. This is an article that was written with AI. It uses an actual quote from the transcript again, this is like a this is a workflow

that's sustainable. It has a quote from the actual person. and then the article, like expounds on that quote. alexia needs to read through it, but. Okay, I think the only thing that that needs is clarification that this is not an article written by her. Yeah. So all you need to do is put a 1st sentence in the thing. the 1st sentence being, and there's plenty of room to move that down, the 1st sentence being, you know a recent call, you know, recent during a recent webinar

with Well, whatever her name is, Romney Mitt, Romney and I would put that sentence before the quote right, and then I would put Yeah. And now you now you have

a setup to what this is. there's so much. And then say, expanding on this point, you know something like that expanding on this point captures the critical reality. For medical. See what I mean. Now you have a perfect segue. This is what she said. You know. Beautiful. There was something we got in there, and it was mangled in its own language construction. So that's better, and that's all we have to do for this one, too, in different words. Exactly. And that's all we have to do for this one, too, in different words.

Exactly. And then so that's 1, 2, 3, 4, 4, 5. We have to figure out what to put on this page corner, whatever that. Me, obviously. Oh, yeah. That's dancing. Synchronized swimming. No, no! My ice dancing career before the knee. Injury the crippling knee, injury. That's a good story to tell at the bar. Alright. Same thing with this one and that is also AI generated from the webinar. And then we have to this here from maybe these colors terrible. I'll fix that

and then I need you to do one. The one thing I really need from you is to make the cover and write, give the title, and then if that's doable for you, I think that would just save the most. So right now I just have this right. but if you can make a good cover and come up with a title, then everything should be pretty quick to take home on Monday from there. This here, too. Th, there's a problem with this, too, which is that we don't have a webinar yeah to link to. But I assume that'll be resolved in the next 2 business days at most. Did she come up with anything?

I would. I'm hammering her to pick. Just get people on the 26th or the 24th and she's like it's gonna be on one of those 2 days. And. So Tuesday we should know who she got for one of those 2 days, and then this I picked the color, though the things I I picked the color scheme for it, like cause they all should have their own color scheme. I think it's fine. and then all the links are one color. All the headers are one color. I. Being. You know, actual design practice. But that's that's where we got. And then also the transcript is clean, which takes

probably the most time and is the most difficult thing. Everything else here is like totally scalable and sustainable, with like minimal input from any kind of expertise whatsoever. The big challenge. And can do the transcript. Well, Ben did do the transcript, and he shit the bed. So I don't know. Yeah, I'm gonna have to give him some tips next time, cause I took me. I was like, Oh, I had ben do the transcript. And yeah, you need some guidance on that before we do turn the next one over to him. A lot of it is just like this is what Ben gave me. And hey,

I understand. It's okay. Let me show you what I turned it into. And so it's just like. Hard returns. Hard returns, breaking up broken sentences and fixing things that canva can't catch, or that grammarly can't catch, and the things I don't know if he even has grammarly. I'll give him my login. I think he already has my Google login to use something else. So I can just give him that. But it's really just going through all of the things that grammarly catches and figuring out if it's a ghost catch or like an actual problem.

you know. Like, if you go through it like some of the stuff that's red is right. right? You can't just hit the button and fix it all. But it's something that's Tran that he can handle. Once I give him the grammarly and instruction. So that should I think with with the once I document this stuff fully in my apple note that I'm working on. I we're going to be able to turn this over next month. As far as priorities for me, outside of anything you may have to assign me. My big thing is is

My big thing is I would put an ad for the accelerator program in the issue with the image, with the speakers and the just use the thing that we used on the website. And just. you know, date time Reg link. That's it. And then And then there's the thing of Jose gave me access to his kajabi. Okay. So I just start building that cause I wanna have work done on that to show him on the call on Tuesday. So that's just

a lot of like web development slash plumbing. That's straightforward. It's just like there's a lot of best practices. When you build a new kajabi like you have to rename the person you have to rename the the website you have to rename. There's just like this huge amount of initial setup work that goes into just getting something to even be presentable. And so I want to have at least some of that done. So I can show him that we've made progress since he gave me the login. I already read the ebook and give my high level feedback on it, too. So did you read it. Yet. I did not.

I. I wouldn't. I mean it's not. It's pretty dry for. It. It's at some point. I will skim it. Yeah. it's long it. I skimmed it as well, and it took me, you know, an hour or 2, just to skim it and add a few comments, because it's 200 pages long. but there's no fan in it. The only the only thing I found is, I thought one section was actually too short. which is his pre-market stuff is like amazing. But there's like 6 chapters to pre-market and one chapter to post market. But I think he's gonna get dinged by that on his initial review. So I'm not gonna bother

going there. Well, I mean, the thing is that singular is all like applies widely, very widely. to the capabilities that a company needs post market, even though damn singular, doesn't know that because they're fucking fascists, or whatever I don't know whatever you want to call them. They don't know they're not positioned right. Palestinian genocide killers. Pretty much. They were like high fiving about like, oh, we killed this Palestinian this week. It's like one of the reasons I wanted out it was pretty darn early. I mean their big client, now that they got that they're bragging about is, Dan was telling me they got like the Idf itself.

Yeah. So like, they're actually working for the genocide like hacking for the genocide. There's that. But anyway, their technology is very applicable to post market like incident response, and all the stuff that happens when things go wrong. So that's the cyber stuff I know more about. And then the pre-market. So I noticed a few things to actual actual technical things that we're missing only 3 or 4 where they just missed it. But. Right? Like, yeah, you mentioned the agency that was. Is missing is one of the events.

I mean. That's just a bullet, though. The bigger problem is like just looking at the table of contents and seeing all the pre-market and less post. Good. Well, I think that's what the book is really about is about getting your device cleared. It's not really about staying on the market, or you know it's not cybersecurity ad infinitum. It's cyber security for FDA clearance. Yeah. And so they need to rename it. Cyber security for medical devices. They may want to rename it to free market cyber service figure. That's another thing to throw in your pile of things to think about when you have all your free time.

But we may. They may want to tweak. I really wouldn't worry about it that much. I mean, I think the people that are that are looking at the thing are really looking at it from the perspective of what do I need to do to satisfy the FDA requirements? What do I need to do to get my product on the market, and then I'll worry about the post market cyber security later on. Right, and they do touch on the things you have to build into it to be ready for post market. So there's there's there's enough. It's just. I think, that like that's probably why it's 200 pages long. And Axel's version is like 800 pages long.

Right. I don't see the problem. I think it'll be fine. Our audiences is definitely more concerned with getting the FDA clearance than they are with threat monitoring, because that's not their job. Post market surveillance. People really are the the ones who care. And those that's a different audience that's not regulatory. Yeah. Per se. Per se. Okay, So tell me, what do you have going on that you need my help with.

Any plumbing, anything. Yeah, I think we're really gonna need to figure out if people can turn on their own notifications for Kajabi in order to get emails when somebody posts to the thing, because one lesson that we learned from every platform company that I've ever worked for is that without push notifications. It didn't happen. And. Yeah, I'm I just need to go do some university on like I know how to turn them on globally. But I don't know if individual users are capable of turning them on. If they aren't, it's kind of a problem with the whole platform, but we'll deal with it.

This has chatgpt, you know. Yeah, the problem is, Chatgpt doesn't actually know software documentation. So you have to do a combination geminis, whatever. Yeah, that's what I'm gonna do sask AI cause. Gemini actually looks at the documentation websites. It doesn't just like take what it parsed 6 months ago and not know about things that. Well, ask them that I mean, I guess my biggest concern is. And we don't need to solve this right now, because I've got another call coming up. And I've been up since 5 30 this morning. Yeah, yeah, are you? What? What time did you start working? Is the real question. 5, 30.

It started at 6. Yeah. You know. I get up 5 every day, but I usually don't start working till 7, 15, or 7 30, which is different. Let's true. Yeah, no. I had my 1st call with Germany at 6 Am. And it was 45 min. Yeah, it's a lot. And then you know, the webinar and stuff. Yeah. Oh, so here's a little thing that I discovered. What's that? Because of the way that we're promoting everybody to panelists. I launched 2 poll questions today that I wrote. Hmm. Guess what panelists can't participate in poll questions. No, they can't. So that means that almost everybody on the call was not able to participate in the poll questions that I spent time creating because we're launching polls in the Webinar platform and promoting everybody to panelists.

Pitch. You'd stand. Needs to end show the structural ending of the way that Oh, Joe's promoting another event on AI from Med, grouped up is. I don't care. Okay, I know I'm just saying like no one will. And then group.biz is your URL is like. Oh, right? I mean, no like the whole thing needs to change. We need to get away from. And we need to get away from their people doing the videos. We need to get away from their website. We've created our own Youtube channel at this point

with. And I've and I've taught Junior and Junior how to do the indexing of the videos. But. And. Do you have AI to generate those. Yeah. Okay, I think I have something I can share with them like a prompt, live, prompt process error document. If I don't opt in one up. So. But I don't want any of Joe's people involved anymore. I they the last video that they uploaded to Youtube has like minutes of blank airspace at the beginning of the thing.

Nice. And I'm just like this is just such shit, you know, like I mean, there's it's not edited. you know. I mean, I'm just did. It's. And you know. I mean, it's pretty simple. We just create a link on medtech leading voice.com slash mlvx, create a redirect and send them to the standing Zoom Meeting I made in the account, and it will go there and then. The only the biggest challenge is there needs to be a moderator on the call with you. You! Anyway, yeah duh but someone.

Somebody at 11 Am. Somebody needs to be on those 11 o'clock calls. Junior doesn't get up that early. No, it needs to be me cause like they have to be really sh with with their zoom implementation. I know a meeting every morning or most mornings, when it's it's either at 6 Am. Or 7 15 Am. Depending on whether I want to co work during the meeting and it. Did you ever have a zoom bomber. Well, that's the thing. This meeting has 300 people on it, no restrictions on the access, and they never have zoom bombers because they have someone working the whole call, and their whole job is to let people in from the waiting room. They have a waiting room, and there's someone manning the waiting room manually the whole time, with 300 people clicking. It's hard to find people to do service work. This position. Usually the same person does it, and announces that they need someone else to do it at like every meeting.

But it's There, I'm just gonna copy what they do because they manage a group of up 300 people every morning. That's on a. We're never getting to 300. Right. But I mean, if you know, this is, this is doable with just a Zoom Meeting. Yeah, set up right. And with someone doing all of the background work while you just are there talking. Show that that's it's just It's just gonna have to not be a webinar. It's gonna have to be pre-recorded weekly zoom, call that if you want to gate it, just create a pass code and make the passcode not available to anyone. And then, if we don't want to let someone in, I'll just have a blacklist, and I just won't let them in.

and if they bomb I'll kick them the fuck out, and that's my old job is sitting on the call and meeting what do they call they call them steering reps on this call or basket. Business. What? If this. What? Can you see my screen. Oh, yeah. Okay. Saw your recent post huge. Convert that engagement into something bigger. I've noticed that your focus on creating would love to have a quick chat hidden pipeline. It's just no just go away. Book, an appointment button. Yeah, you're gonna click that button. Stop, you know, and then I go here, and I go delete conversation because I don't ever want to see you again.

Yeah, yeah, you know. So Angelina and Monica are next week's speakers, and I'm trying to get this nailed down with them. Okay, do we want to launch in a new URL next week. or do we want to wait a week. I'm gonna wait a week. Yeah, cause you should announce, make a big thing out of it, and then. Right, and I should probably announce it for 2 weeks. Yeah, sure to a post like the visual is just beautiful canva letters that says, not med group.biz.

That's the whole visual. Yeah. okay. Well, I have it in my head how this is gonna work. And I have it built on Kajabi. It's a little wonky getting. People that have to like give us their information to get a link to the zoom. But it's there and it works. And then, if we want to just send the link to people and give them the pass code. Do that, too, if it's there. Yeah, because we have the 300 people that are registered. For the current webinar, we can export that list. And we can email them. Yeah. About the change.

Yeah. You know, that's the main thing is that we just have to start announcing this. So I want to show you what I worked on this morning. I was asking it about my scalp today. Oh, you don't create a new chat every time you do a different thing. No, but I created it because I really didn't want my scalp in with anything else. So Yeah, I create all of them one by one.

If I do a recipe, I just do a chat for that. And then if I do something else. I do a chat for that. I mean blueberries and fat lots decided it should have its own. Yeah. I decided I didn't really want that. Okay. So here's the masterclass. Hold on! So this is fantastic, very rich story. I love the way that it blows all the smoke up. My ass. Burns down like that's like turning, keeping an air conditioner on for like 6 h, just to write the fluff.

The rest is like keeping an air conditioner on for like 2 days. So the core narrative is much. My career has been dedicated to digital transformation long before it was called that early on a close, a earned a journalism degree along the way. Finally my personal turning point came after brain surgery. Through all of that one constant has remained. Technology keeps progressing, but the voice of the expert remains irreplaceable. Yet here we are in 2025 in the marketing paradigm that is unsustainable and fundamentally broken for most individuals and small companies. The expectation today is that every consultant or small firm should perform digital marketing like a fortune, 500 company, constantly creating content, building an audience, competing for attention.

It's not only impossible, it's not even desirable. The thing that I've been pitching Dylan over and over again is this concept of a community theater? If every actor needed to build his own theater and sell his own tickets. I was. So basically, what I'm saying is, you know, we don't want med tech expert experts to turn into Tiktok influencers. Right? That's why we build Mlvx to offer a smarter path, a shared stage, a shared audience, where real expertise can be made visible, scalable, and trusted without forcing everyone to become a full time creator. succinct version across my career. Pioneering.

embracing AI. One truth stands out. The voice of experts remains irreplaceable. But today marketing expectations. Stock blah blah. Not content volume so personal signature line this, I like tools. Change channels involve, but the voice of the expert is what builds trust. My work is about helping make that voice more visible, more scalable, and more enduring, without losing what makes it human. I think this positioning of human expertise versus artificial intelligence.

automation, digital transformation. I think these are all important themes. So summary of the message. You're shaping decades of credibility. personal authenticity, authenticity through your own journey. Broken marketing, paradigm value, proposition, deep alignment with medtech values a version that fits your masterclass deck. So the masterclass deck is Tools, expectations overwhelm story. My story. How I came to be here, why, I'm believable big problem. Every consultant is expected to be a marketer.

Every firm is expected to create an endless stream of content. Success is measured in followers and volume, not in expertise and trust the result, the opportunity your invitation. stop competing in the Content arms, race package. What you already know, leverage shared channels shift from performing as a marketer to thriving as a recognized expert. I think that this message will resonate with the audience. You know that 20, some calls that I've had so far this where I've been shaping this I don't love.

Digital transformation in the title. To be honest. Yeah. And I don't love the title. The title that I had before was a lot more straightforward than this. Okay. But this is fine. It's really Then there's the Here's the whole masterclass flow. It's like 40, some 50, some slides.

Hmm. Right. But it it it walks you through. A very straightforward see it. Say it kind of thing. Cool. So was able to pull this together, IM. Trying to simultaneously nail down the Donawell Webinar for the 25.th The launch of this the date for Accra team and next Friday, and all of the calls after that for the next 2 months.

So that we can post a calendar. Even if it's just a a Google sheet in Are you gonna make an open access Google Sheet? So I saw La Intergroup for a meetings. All they have is a giant open access, Google Sheet. For, like all of their all of their information for all their meetings, which is annoying, because if you open it in your work. Google account. Then you have Aa showing up in your Google sheets. But that's not a problem here. So I don't think there's any problem with just maintaining a really good Google sheet and using that as like a live thing you can update for liking for now.

You're right. But the thing that you asked me about was plumbing, you know a lot of this is just support for infrastructure. And then figuring out how we're gonna monitor. The group who's gonna do it and what that means. right? And. Mean it's gonna I was assuming it was, gonna be me. But I don't know if that's the best use of my time or not. Maybe I could do it initially and figure out the process when I was thinking, for it was like person. Logs in every day reads everything I mean, like the main thing is like generating content. You know.

Right. So what we need to do is we need to get people start producing 3 months in advance. The next 3 issues of the magazine like start contributing now to a clinical issue, start contributing now to whatever issue. And so we need. We need to give them the opportunity to hey? Our 1st issue is going to be about this. We're looking for contributing. That makes me think. What do we? How do you feel about Mark's idea of vetting every single person who joins. I'm really doing that. No, I know. But I'm saying you want to continue to do that right, because if we continue to do that, then one of the selling points is like you can post shit here. You can't post on Linkedin.

and we can add it to the Tnc. One thing we could add is that you own the intellectual property of the post you put on here. because people would like that. And the other thing we can do is encourage people to like, say, what you really think and like, this is a trusted space. And you know, I think that that you know, obviously, they're gonna understand that, like they can't just post anything. But if they feel like a sense of trust in the community where they can speak their mind more freely, that's a selling point, too. Cause like, otherwise, they're just like, I'm just posting what I post on Linkedin. And here like, why, why.

Mark, what Mark said made that occur to me. So you know you think about like when I set up a discord server for like writing a few years ago, and people I knew was friends with like post on different channels and stuff. They were kind of cutting loose on it in ways they don't on linkedin. Yeah. Okay, well, that's a thought. I mean. it's something you can throw you can test in future. Pitches with people is like it. Would this be valuable to you? You felt like it was something where you own the intellectual property and can post anything you want. And we don't have any, because, Linkedin, you don't own the intellectual. Everything you post on Linkedin is copyright, Microsoft.

So people don't want to post their best ideas in their Linkedin posts. And then there's the the fact that yeah, the shared space thing. Fucking video is still processing. Yeah. Thanks. Zoom, okay, I. Oh, no, it's not, it's done, it's done. I'm looking at the wrong thing. For me. Well, we have shit to show Alexia Mark. We got the meeting on the calendar for Goliath, Jose. We got the plumbing to do. And we read his book. Michelle, I worked with Nate this week. He's gonna he's working on learning how to build courses in Kajabi himself. If I spoon feed him, shit

Child is married. Married. Yeah, he's married. He's got a wife. To who. Someone that's I don't know somebody. His age. Yeah, that's what people do in like Arizona and Binghamton. That's fucked up. I mean the reason the best reason to make for it is purely biological, which is that it's much easier to raise a kid when you have the energy of a 20 something person than when you have the energy of a 30, something person so like. Biologically, I think you're better suited to have and raise. That's why 14 year old girls can get pregnant. Yeah. And that's why 22 year old moms can raise 3 kids at the same time.

But. Hey? Well, I'm gonna tell Junior to start making babies on that note. I'm gonna run. Yeah. I'm gonna get ready for my next call, and I gotta get him ready. Alright! Have fun with the boys this summer. I'm gonna work on Jose's plumbing. Okay. Sure. Have a good weekend. There's. Bye.