MedTech Leading VoiceMaking MedTech expertise visible

Friday In-Focus · 23 December 2024

Sean Smith's Personal Meeting Room

A working call on the 2025 MLV 100 LinkedIn list, 10x conference site updates, and AI-assisted profile and headline drafting.

Sean Smith, publisherFrancesco Battelli, design and website productionDylan, writing/editing and webinar operations8,974-word transcript

Summary

What the session covered

This session is a working planning call for a MedTech Leading Voice publication: a list of 100 medtech voices to follow on LinkedIn in 2025. Sean Smith describes the concept, modeled loosely on magazine “most influential” lists, with categories, profile snippets, follower counts, key posts, photos, and a short reason to follow each person. They discuss balancing the list by gender and race and writing an intro from the publisher. Much of the call covers production and the 10x Medical Device Conference website. Sean and Francesco review which images, logos, and copy need replacing, distinguish old and new pages, and discuss approval delays with Jose. Francesco agrees to work on cover designs and website graphics; Sean stresses taking control of the project and getting it launched. They also discuss brochure covers and conference photos. The later part focuses on AI-assisted workflow and messaging. Dylan shows how to export LinkedIn profiles as PDFs, ask ChatGPT for headlines, and use shared chat links in a Google Doc to organize useful prompts. They test clickbait-style headlines and discuss avoiding clichés. Sean outlines an intro about real connection and relationships, plus plans for webinar posting, distribution, and preparing for a call with Jose.

The slides

The slides

Slides coming soonThe deck for this session is not on file yet.

Take these with you

Six checks

Decide the value firstAsk what would make the publication worth downloading before choosing page designs or layouts.
Get written approvalUse a clear document to lock decisions so the same design is not reworked repeatedly.
Build categories from the listSelect the people first, then write categories that fit their actual expertise.
Test AI prompts with examplesGive ChatGPT several examples and check whether the output avoids clichés and sounds useful.
Keep the publisher's voiceWrite the intro as a personal message and edit AI drafts so they sound like the person signing them.
Plan sharing and distributionDesign the list so recipients will want to share it and set a target for how widely it should circulate.

Transcript

Full transcript

Edited for readability: filler words, false starts and Zoom housekeeping removed. Times run from the start of the recording.

00:03
Dylan

Thank you. Right?

00:32
Sean Smith

100 people to follow.

00:39
Francesco Battelli

Oh, it's a top 100 med tech.

00:43
Sean Smith

And 2025. Okay. So time. Magazine time, 100. Mlv. 100. Most influential.

01:06
Dylan

Voices.

01:07
Sean Smith

Med tech, leading voices. 2025.

01:10
Francesco Battelli

Time of the boss.

01:17
Sean Smith

Okay. So then, about our list, you know, we need to pick.

01:28
Dylan

Look at these covers.

01:31
Sean Smith

Here, look at these designs, you know.

01:37
Francesco Battelli

Yeah.

01:38
Sean Smith

There and then we have categories. Okay? So I wanna create a 100 Med tech leading voices to follow on Linkedin in 2025. This is for

02:26
Sean Smith

a year end thing of people that we loved in 2024 people that posted really good content that got lots of followers likes and shared really credible valuable information with the industry. We believe that, you know, sharing information opening openly and freely in the red tech regulatory space is, you know, really. building a community and elevating everyone based on time. Magazine's 100 time. 100 most influential companies, 2025 enter. Now. They have, you know, cover designs, the 100 most influential companies. While we want to

03:29
Sean Smith

do the 100 medtech leading voices to follow in 2025, and on Linkedin. And so with that in mind, I I want categories. You know, regulatory quality post market surveillance. all the different areas that we cover in Med tech, leading voice and then I want tags. And then for each person's post, I want to create a snippet from their Linkedin profile about who this person is.

04:17
Sean Smith

And so it needs their name, their title, their company, name, their number of followers where they're from or where they're based. And then a key post of theirs, and then with just the headline and the link. And then you want to have generate, you know, maybe one or 2 sentences about the person derived from their profile, that tells the person why to follow them, you know, in in no uncertain terms.

05:03
Sean Smith

There should be a photo of the person, and so help me figure out how to organize this. I'd love to write an intro by me. Why, we're doing this, you know the value. You know. Remarkable stuff being produced, you know. Seen the rise of a lot of new new voices this year, new leading voices and that is the publication that I would like to produce. We have a list. We want to make sure that it's balanced between males and females. We want to make sure that it's racially representative of the

05:55
Sean Smith

Diversity and we want to. Make this thing worth downloading. Make it attractive. Make it you know, look like a mainstream publication. And then at the end. We wanna make sure that we have, you know, like a an ad for us. Basically, you know, med tech about med tech leading voice about our webinars. We did. You know more than 20 webinars last year, and we're gonna do a lot more this year. And we wanna put an ad in for

06:42
Sean Smith

10 x Medical Device Conference in Newport Beach, May 6, th through 8th in conjunction with the medical device group. So there should be an ad somewhere in the middle of this, you know. Join us in with the call to action, you know. Register now. So yeah, I'd like help putting this, you know, thinking this through, and and you know, tell me what should be in it, and how it should be designed. how many people, we should try to stuff on one page.

07:28
Sean Smith

Okay? still, given that, Francesco, you're not gonna be able to start a lot of this.

07:47
Francesco Battelli

I can start the the 1st 2 pages.

07:51
Sean Smith

Okay and the website for 10 X needs to be finished this week. and we need to go through the stuff that he said. He doesn't like and change it. The 1st one is that picture of This is not even right. I don't know. I don't. I don't.

08:28
Francesco Battelli

You go home home just on the home of the next. I can change. I can have that change today without picture. I don't know why he approved that he likes.

08:40
Sean Smith

I sent you a picture of a people sitting around the table. That's the picture that we're going to use. My. this is this still brings up the old thing.

09:07
Francesco Battelli

Yeah, I need to tell again to to delete the the link. I'm gonna tell him that.

09:12
Sean Smith

Well. the problem is that Joe isn't speaking to me. He's not. He's not communicating right. I'm hesitant to take down the old page until we have approval on the new one. He's expressed what he doesn't like, so let's not have him swap out. But I need the address of where the new one is.

09:37
Francesco Battelli

The new one. It's here. I'll put it on on general one. Sec. General. There! Shame on.

10:43
Sean Smith

So. Apparently it was this image here that should be replaced with.

10:51
Francesco Battelli

With the people. This one here. Okay.

11:00
Sean Smith

Then this is all out of date here. So I need to rewrite that for January, January 3rd is Mark Omo. But I need to write it. I

11:50
Sean Smith

Then we're gonna have this is, it's not innovation, compliance, growth. He vetoed that a while ago. this image needs to go away. We have.

12:42
Sean Smith

These are going to be replaced with new Logos.

12:46
Francesco Battelli

From who.

12:49
Sean Smith

Well, I'm gonna give you the Logos are gonna be Basils leans.

12:56
Francesco Battelli

Yoner North America.

12:59
Sean Smith

Okay.

13:00
Francesco Battelli

Replace on the Doc.

13:07
Sean Smith

Bulb type. donna. I don't know who tti health research outcomes is. I don't I? You know, lean is gonna stay. I don't know who this? I don't even know what that says. digital edict. I've never heard of them. so question mark about whether or not they can be removed. I I can't say we need to ask Junior

13:59
Sean Smith

Then.

14:03
Francesco Battelli

Someone else. That song goes. Zoom goes.

14:24
Sean Smith

How many of these people are gonna be coming back? Unclear?

14:32
Francesco Battelli

I mean, he could just do a I told him to do a document. I'm not gonna go over 65 times because he changed. The idea is not gonna happen absolutely, not because I asked him 35 times if that things was good. The Graphic was good. Then he changed idea. I need a document with all the people. Then gonna talk. I need document with perfect stuff. I'm not gonna go over 85 times because he doesn't have the clear idea, not gonna happen, not from me. I'm sorry, because then I'm gonna get pissed, and I'm not gonna work for him at all because you know me. I talked to him a hundred 1 million times, were it him to Shar and everyone he doesn't know, or barely answer to me.

15:17
Francesco Battelli

So not my problem. Absolute 0, 0 like 0 my problem because I talked to him many times. So the the picture asked him many times if it was good. The other one, he said, yes. Then he tell you it didn't tell me that I need to change the picture so.

15:40
Sean Smith

Okay.

15:41
Francesco Battelli

You should fly down a little bit like less less, you know. because it's not the important world. It's basically a loser. They need to sell this company, so I don't give a shit because I hate when people doesn't answer. I hate that. That's when I hit something from Lean. They don't answer. When you send them 65 emails and slacks, they do not answer. And when your answer is not my problem, I can move on. So I'm gonna do the don't. This morning on the website, the 2 Graphic and the Logos I'm I'm waiting for the document now and then.

16:28
Francesco Battelli

Don't work with. I don't work.

16:30
Sean Smith

No, no.

16:31
Francesco Battelli

Stupid piece goes. How do you do that? Actually, I'm sorry.

16:35
Sean Smith

No Ne no Ne luis la dicisione nostra e nostra a dobiamo propore coelo que chista lui avra coal que cambiamento vabene non ladivi can be volta.

17:02
Francesco Battelli

I already changed many times. That's the problem.

17:05
Sean Smith

So okay, I I know that he's not easy to work with, I know. But at this point I am the problem, not him. So so what needs to happen is we need to take control of this project. and we need to RAM it through and get it launched. And that's what I need to happen this week. And so what I'm asking for is collaboration that.

17:41
Francesco Battelli

Absolutely. Yes, but things I'm seeing is when I send them I'll select and said, Hey, do I need this? I need that. Do you think this is okay? Not even answer.

17:52
Sean Smith

I know, because he's depressed and mentally ill. Okay, so a Laura, we have to decide. You know, we we have to decide. And unfortunately. I have not had a lot of time to focus on this. Why? Because I've been busy talking to people getting speakers, recruiting sponsors, doing all the things that need to be done in order for you to know what goes on these pages. You know the pricing, for example. You know I I proposed to him last week a completely new pricing structure which allows people to show up for half a day, a full day, 2 days, you know. I haven't heard anything. I will reach out to him, and I will try to get answers from him. But in the meantime the only thing that we know

18:49
Sean Smith

the only thing that we know is that he just doesn't want a lot or any stock photography in, particularly on the on the main page. where wherever that went.

19:10
Francesco Battelli

Okay, stock photography, like even the.

19:12
Sean Smith

It was.

19:13
Francesco Battelli

See even the top page with the people like thought.

19:19
Sean Smith

The picture that I showed you that needs to be replaced.

19:21
Francesco Battelli

Okay, that.

19:23
Sean Smith

See what his problem with that. And he's not wrong. Is that showing that room full of people, all watching these presentation, all watching a presentation on the screen is misrepresentative of what this conference looks like. So he just wants a picture of what it actually looks like. It's not an unreasonable request. It's like, Okay.

19:47
Francesco Battelli

Absolutely not.

19:48
Sean Smith

I think that as a placeholder that image was fine. I you know, as a placeholder this image is fine. I would probably replace that with one of the pictures that I sent you, you know. But that's you know. neither here nor there. I mean, the the point is well, how do I get to the home page on this.

20:17
Francesco Battelli

If you go on 10 x yeah. Look at that.

20:21
Sean Smith

Now it keeps bringing up this.

20:25
Francesco Battelli

This is the homepage of the old one. This is the old one.

20:28
Sean Smith

Oh, I'm still on the old one. Okay.

20:30
Francesco Battelli

If you go into next. Oh, no, no, no, we were before, I think. Yeah, you have it. Yeah, hold on.

20:37
Sean Smith

Right? So this.

20:39
Francesco Battelli

This one's got. I got replaced. Yes.

20:41
Sean Smith

He felt was misrepresentative. So that's easy. I have the feeling that This might be replaced with a screenshot of you know everybody attending a Friday session.

20:59
Francesco Battelli

True.

20:59
Sean Smith

Would be more representative. But that's all.

21:06
Francesco Battelli

I'm changing. I just changed the 2 things now, and these 2 are are done, so I need to send it to the char. So that's fine. So the brochure which one is the brochure? No, no, this one. I have it, this one I have it.

21:21
Sean Smith

This is what the cover of the brochure would look like. So the new brochure should look like this. But since we have a picture of this right here. I don't really think.

21:33
Francesco Battelli

We need that there. We don't need anything. There.

21:36
Sean Smith

You know. I'm I'm not sure.

21:40
Francesco Battelli

Does it look awful with 2 the same honestly.

21:53
Sean Smith

Yeah, okay, so we need to figure out what we're gonna put here instead of that. But.

22:19
Francesco Battelli

I will do a big download, Bob Button there like a huge one.

22:53
Sean Smith

Okay, well, I'll have to think about it, because I can't come up with a decent answer right now.

22:58
Francesco Battelli

Yeah, that's not in the corner. I rather focus more on the I wanna do the the thing for the for our stuff for the Med Tech, the cover and all the other shit. This one just sends you to start the new version. When this is done. so we have home the next.

23:30
Sean Smith

Okay, thank you. Just start on cover designs.

23:35
Francesco Battelli

Yeah, I'm gonna hard to cover. And I'm gonna make some.

23:38
Sean Smith

You know.

23:39
Francesco Battelli

Stuff.

23:40
Sean Smith

Look at. Look at other top. 100 designs. I'm not saying copy Time Magazine, I'm saying.

23:46
Francesco Battelli

No, I, if I can have like, for example, in the in the front page, if I have the permission to put someone face like you know.

23:56
Sean Smith

Like mine.

23:58
Francesco Battelli

I I can put your but or your or what Jose, or someone like it will be nice, you know, like with the one from times. It look good. but I don't know if I can do that. That's the problem. Your yes, I can. But other people I don't know if I have the permission.

24:15
Sean Smith

Don't we put you on there.

24:17
Francesco Battelli

No, absolutely not. But yes, I'm gonna come with more than one than one example, at least 3. So we can do that. And I'm gonna do this. Do that. Where did you send me for 10 x? Would you send me the picture you told me? You send me? You send me via email.

24:41
Sean Smith

I.

24:43
Francesco Battelli

I'm gonna check. I'm gonna check. I think it was via email.

24:45
Sean Smith

I think it was probably sent through Whatsapp because did it on my phone. I went to my.

24:52
Francesco Battelli

Okay? No. Problem. Oh, yes, like this. So one was.

25:04
Sean Smith

Yeah, that one.

25:05
Francesco Battelli

Okay, perfect.

25:06
Sean Smith

Talking about.

25:07
Francesco Battelli

Got it.

25:08
Sean Smith

So maybe one of the pics is there a picture with a black woman on? There.

25:14
Francesco Battelli

Yes. Oh, yeah. This one.

25:17
Sean Smith

Yeah. So 1st timer, maybe put that picture where it says, 1st timer. I don't know. Crop it, though.

25:29
Francesco Battelli

I have it all here. So you're fine.

25:34
Sean Smith

Okay, that's it.

25:36
Francesco Battelli

I have it all.

25:38
Sean Smith

Thank you.

25:39
Francesco Battelli

Okay, I'll send you something on the thing. I'll send this to to share, and what everything.

25:48
Sean Smith

Okay. Thank you very much.

25:49
Francesco Battelli

Bye, bye! Alright.

26:04
Dylan

You want us to.

26:05
Sean Smith

So.

26:05
Dylan

Do you want to stay on.

26:10
Sean Smith

The point is, let me share what chat Gpt said.

27:02
Dylan

Yeah, I'd love to see it.

27:30
Sean Smith

Okay, I just hit send. I'm gonna bring it up. Oh.

28:00
Dylan

I.

28:02
Sean Smith

Not bad.

28:15
Dylan

Ice, went into Google Gemini and asked for Linkedin profiles of Med Tech leaders. It just gave me all the list. This big list of Ceos. of Major Med. Tech manufacturers. So.

28:29
Sean Smith

We, we're only trying to feature people that we've done posts from. So actually, we have all the data in the world, which is a hundred issues of medtech leading voice with spreadsheets from every week that we posted shit. We? We have all the names in the world. you know. This was the reason why I was just a little bit annoyed with Emily is because we this is this is not new research. This is really just going through and being like, is this somebody we post a lot of shit from? Or is this somebody that we posted once? And they don't really do anything. So

29:27
Sean Smith

basically, the job is to sit with the list of a hundred and something people and say yes or no right to open their profile, to look at their recent posts to say, is this shit any good or not? Are they just self promoting or not? You know. And are they? Are they. you know. Maybe it's a little self promotional, but it's the only person we have doing cyber security posts, or the only person that we have. you know. You know, these categories aren't necessarily right, but the idea is to have categories. So what would the category be for Georg? What would the category be for T-bor. What would the category be? We write the categories based on the people? Not

30:27
Sean Smith

but what Fra needs in order to start doing this is at least the the list. So basically. I might as well pick the 100 people from what we've got. And if we can't get to a hundred, then I'm gonna go back into Linkedin and find them and go back into the history of Medtech leading voice. You know. because I put this thing together every week. I have a strong idea of what we're looking for and what we're not

31:21
Sean Smith

but.

31:29
Dylan

Yeah.

31:41
Sean Smith

You know, these are interesting, noteworthy newcomers, most shared. Post top collaborator. what's gonna need to happen once we get the list together is, the thing is is like, what are we gonna say in one or 2 sentences about each person, and that

32:37
Sean Smith

that may or may not be something that chat Gpt can actually accomplish.

32:44
Dylan

Yeah.

32:48
Sean Smith

Maybe if I write 10 of them it could be the other 90.

32:55
Dylan

Yeah, it's not going to do them from. The whole clause. Won't know you want probably do 5, 5 would probably be enough. But then, like, where's the data coming from? Are you just gonna scrape their profile one at a time?

33:22
Sean Smith

Probably I mean, essentially, what I'm looking for is a hook for, you know, or a headline for each.

33:45
Dylan

Each person.

33:46
Sean Smith

Each person so that you're flipping through this thing. And you're like, you know, smash or pass. You know that one.

33:55
Dylan

Right, yeah.

33:57
Sean Smith

Right like, like, maybe that's the way I'll mark the list, smash or pass.

34:07
Dylan

Odd or not.

34:15
Sean Smith

what I'm doing here is thinking through a finished product asking myself, what it needs to look like in order to be effective.

34:28
Dylan

If I were to pick this thing up, would I think it was a piece of junk, or would I think it was worthwhile.

34:34
Sean Smith

Is it going to help me. or is it just going to be a piece of trash? The same thing with the Italy ebook? The same thing with the website for 10 x the same thing. This is this is the thought process that I go through with every single thing, every single email. Every single thing that I do, I ask myself, is this good enough. or is this shit? Because market most marketing and most things that chat Gpt comes up with for marketing are actually shit. You know. They're actually not very good, you know. They stick the word navigating and everything. You know that sort of thing right? So.

35:27
Sean Smith

avoiding cliches, avoiding overused language, avoiding meaningless, wordy things. Tell me why I should care about eorg. Tell me why I should care about each one of these people, and why I might want to follow them, so that this guide is, in fact, a really useful guide for people to figure out how to how to develop a meaningful network on Linkedin. Right? Because groups are gone right? And so this is what I would write in the Intro

36:17
Sean Smith

groups are gone, we found 100 people worth following, not to say that there aren't more not to say that there aren't people sharing valuable content. But these are the people that we've been following that have consistently provided value that have contributed to the community. These are the people that are shaping the way that you know. There, these are the people that are that are that are, you know, shaping the community on linkedin groups. Dead, you know. spamming people, obnoxious, right? You know.

37:04
Sean Smith

So what has Med tech leading voice focus on over the past year? If we were to, you know, if I'm writing an intro to this thing. And I want to say, you know, it's been a big year. Med tech leading voice. We produce this many issues. We've produced this many webinars. You know, we developed our 1st 2 courses. You know we we did shit.

37:30
Dylan

Right.

37:32
Sean Smith

And we're looking forward to 2025, and we're looking forward to New thought leaders emerging, new leading voices emerging. We're looking forward to getting involved in 10 x in May, you know. Call these things out in the introduction. you know. And you know, looking back, looking forward, this is this is this is this is your end. Reflections from the publisher of Medtech leading voice. You know. What did we see? You know from you know, you know.

38:19
Sean Smith

And and and what do we see coming? You know all of the struggles with Mdr. And Ivdr. You know, are around the implementation. And you know. in the you know all the guidance documents that were produced, you know. We can give a shout out to the 5 10 K roundup. You know the number of you know 5 10 K is approved by the FDA. Something like that, you know, like I mean, we can

39:22
Sean Smith

and the thing with 10 x is that what we really want to call out is this site and and throughout the the thing is the key to growth. The key to advancing your career is connection. real connection, right? So what we want to do is we want to position 10 x, as you know. making real connections. I think we might need to rethink the tagline the future of Med Tech, you know.

40:18
Sean Smith

you know, connecting Med tech leaders connecting, you know connecting Med Tech. That could be the name you know.

40:46
Dylan

Yeah, I think that's good.

40:59
Sean Smith

So take a stab at writing an intro page. Don't let Chat Gpt go overboard. You know it's a message from me. It should sound like me right? And it should convey excitement and enthusiasm. It should be helpful. And it should stress this idea of relationships and connection. You know that in the modern era those are the 2 scarcest.

41:52
Sean Smith

You know that that those are scarce commodities, or scarce whatever you know. for as connected as we are real connection, ascend and and building strong relationships is at an all time low people feel more isolated and more disconnected than ever. and the antidote to that is to build and contribute to a community, you know, and then

42:39
Sean Smith

10 x is an opportunity for those for everyone to come together. You know, I mean. Imagine if we're able to say, Come, meet, you know 15 of the Medtech leading voice. 100 the Mlv. 100, you know. And imagine having some sort of badge or something that people can put on their thing that says that they were were one of the Mlv. 100 for 2025, you know. And

43:37
Sean Smith

make the make this thing valuable. And then what we have to think about is the strategy for getting people to share this list. getting people to share this. This document as as widely as possible. So that what happens is. you know, this thing gets circulated to 25,000 people or more, you know, it gets it gets a really wide distribution. And

44:36
Dylan

So you want an introduction. That episode that emphasizes that you know real connection and strong relationships. It's never been a harder time for those that they're scarce, and that the antidote for that scarcity is people coming together to connect in real life. And that.

45:02
Sean Smith

People in this list are handpicked for their contributions in 2024 to building the Medtech community on Linkedin.

45:27
Dylan

Okay.

45:28
Sean Smith

Linkedin groups don't work, you know, and the algorithm feeds you what it feeds you. You have little control over that. And so we have manually selected people worth following, you know. And not just who's the most popular, but who's adding value. You know this isn't a popularity contest, it is, and it isn't so.

46:13
Dylan

Look for chick. Look for chicks. We need to look for chicks.

46:19
Sean Smith

I think they're enough. I mean, I think that if we get 30 to 35.

46:27
Dylan

Yeah.

46:28
Sean Smith

Then it won't be like an all dude ranch.

46:31
Dylan

Yeah.

46:34
Sean Smith

You know, I mean, I can think of 5 or 10 right off the top of my head.

46:41
Dylan

I'm sure.

46:48
Sean Smith

Michelle, Marina, Maria! Oh, and then Leslie and Dr. Pavalley, Dasgupta, and and so on. There's more. There's a lot more

47:12
Dylan

Yeah.

47:21
Sean Smith

Oh, yeah, I see that.

47:24
Dylan

Did you see that trick? I just showed you on how to scrape really fast? Let me just show it to you again. So you have to go into safari. I know you hate safari, but in safari you can go to a profile, you know, save as export as Pdf, Dave and T-board goes into chat, gpt as a Pdf. Tell me about why I shouldn't follow. I'm not saying this is the prompt you should follow your

48:10
Dylan

enter. It's faster than just copying. It's faster than copying the text and dumping it into something. Just X. Go into safari. Open the profile export as Pdf. Or I can do it.

48:29
Sean Smith

And that doesn't work in Google.

48:32
Dylan

No, Google can't export a page as a Pdf.

48:38
Sean Smith

Okay. So now just ask it to tell you in one.

48:48
Dylan

Okay.

48:49
Sean Smith

Sentence, that isn't boring.

49:02
Dylan

What? Just be honest. it's not bad.

49:16
Sean Smith

I can't read it. What does it say?

49:18
Dylan

Following Tbor on Linkedin unlocks a front row seat to groundbreaking innovations in medtech compliance, where AI meets entrepreneurship to transform the industry. unlocking a front row seat is a terrible metaphor. Anyway, we can, we can create something. So one of the things I've been doing work.

49:46
Sean Smith

Dive. They they went with dive into the future.

49:51
Dylan

Yeah, of course, and delve and does so. One of the things I've been doing instead of creating chat. Gpt customs is every time I do any task on Chat Gpt, I make a new window. So I have like a million of these histories this way I can. I can always go back to the thing I was doing every time new every time new every time new. And then what I do is when I come up with something good. I I check the name. and then I just keep using that one window for everything related to that task. and it ends up working like a Gpt, but better because I can really refine it and refine it and refine it. So say I wanted to do this Linkedin thing

50:42
Dylan

reasons to follow t-board. This is gonna remember all this t-board stuff I threw into it. But what I can do then is say, upload, hey, Martin King? So once I get something down with the within this one page. and instead of having to retell it over and over again.

51:29
Dylan

I have like one thing over here that I can go back to rename our.

51:39
Sean Smith

Hmm. So you mentioned that you have limited time to work this week.

52:01
Dylan

And next, unfortunately.

52:06
Sean Smith

Are any of these things things that you can do on your phone.

52:16
Dylan

Yeah. And then there's stuff I can do if it's asynchronous to at different times, when people are asleep, for example. and like I did with the list.

52:28
Sean Smith

Alright. So I mean, what I would focus on then is things that can be done. you know, either on your phone without making somebody cry.

52:47
Dylan

Yeah.

52:48
Sean Smith

Yeah, or I mean, you know.

52:54
Dylan

I know it's not ideal, and I'm sorry I just.

52:56
Sean Smith

Well, no, I'm not saying that. I'm just saying rather than just writing off the next 2 weeks I was like, well, I'm out. you know I'm trying to. I'm trying to say, you know, it would be helpful if you do what you can with the availability that you have and the technology that you have that is not going to be too disruptive to Either you know your emotional well-being or anyone else in your families not trying to say, Well, fuck it work, anyhow.

53:42
Sean Smith

But I am saying, certainly you can do something useful without being too, you know, invasive or.

53:52
Dylan

So one thing I'm good at doing on my phone is writing like not I mean, I can talk to chat, gpt on it too pretty effectively. But I can also write and edit text really? Well, with my with my hands on a phone versus a lot of other things. So if it's just like. Give me a Google Doc and rewrite it, or write something on Chat gpt, and rewrite it like, that's that's easy to do from the recliner that I sit in to make sure, Connie, it's her shit done.

54:41
Dylan

So anything word related in particular. and that could be talking to chat, Gpt to get it right. Things. It could be taking a deliverable and editing it. Canvas hard. I'm not that great at it, anyway. yeah. So think about that. Or let's think about that. When we think about what to do.

55:27
Dylan

I give Jose comes back in 45 min and is like, I don't like what you sent me for the Doc, or whatever needs to be rewritten in XYZ. Manner like, that's something I can do. Or we need this written for that like even doing these things. If I can build. it's frustrating.

56:08
Sean Smith

Hmm.

56:11
Dylan

I do have longer, though I have, until, like 4, 35 today rather than 2, 30.

56:17
Sean Smith

Yeah, I know I'm I'm not angry, Dylan. I hope you know that I'm not. I mean, I understand. And as I've said to you many, many times, you know. You know I don't dictate your hours, you know I don't.

56:38
Dylan

No.

56:38
Sean Smith

And I'm not one of your former employers that, you know, was just

56:50
Dylan

Yeah. You're not gonna message me from Israel on a Sunday at 2 in the morning and asked me why I'm still being charged for a G. Suite account, like all did yesterday.

57:11
Sean Smith

Exactly.

57:13
Dylan

No. I just wanna make sure that I I help as much as I can. And you know that's why I have these 2 Mondays and then Thursday, so that I don't miss client calls. Okay? So there's gonna be a lot of meetings. But there's time to. So what can I do? What do we have in the docket that needs to be written.

57:56
Sean Smith

What?

57:57
Dylan

What do we have? I should know this, and I probably do if I look at my notes, but like things that need to be written the book right? The 100. There's a lot of writing that's gonna go into that. I don't know. I'm a little frustrated, too, that and this isn't on you or anything. This is Joe thing being such a fucking car, baby. It's.

58:38
Sean Smith

Well, obviously for us upset about it, too, and you know, the only thing that I can say to both of you is that we've worked with difficult people before.

58:48
Dylan

No, I'm not. I'm not mad about it. I'm just kind of sad that he's not talking to you. It's it's it's well fair to you.

58:55
Sean Smith

Now it's he's mentally ill, you know. I just I just really just sum it up with, you know. You want to know my honesty. my honest take on him is. he was spoiled to death by his mother.

59:21
Dylan

Yeah.

59:23
Sean Smith

Told that the sun rises and sets on his head, and he is left his wife of 20 something years in favor of this female doctor who he's moved into her house. And he's basically freeloading off her. And you know, quote unquote running her business. You know whatever that means, and has found somebody who

1:00:12
Sean Smith

dotes on him and cares for him the way that he feels that he should be cared for, and at the same time is really self-indulgent about his his needs. It's nap time for me, you know. It's like, what are you? 4, you know.

1:00:30
Dylan

Yeah, I'm not saying anything about taking naps. I'm saying.

1:00:39
Sean Smith

That that announcing that all he wants to do is day trade run his wife's or his new girlfriend's business. And you know Freeload, basically. And I mean, he's told me all these things, and it's just very hard for me to respect somebody who's in fact, my age and has checked out from life, who has just basically been like, I'm gonna phone it in from now on, because I've had a hard life and it's like who fucking hasn't.

1:01:26
Dylan

Yeah, really other than like my mother-in-law. It's been charmed. Day one.

1:01:37
Sean Smith

You know, even people who have led quote unquote, charmed lives from day one. I think that if you scratch the surface you're gonna find an unhappy woman.

1:01:49
Dylan

Oh, yeah, you barely have to scratch with her. I don't think they're coming. I don't think they're coming, because 70% chance of snow tomorrow.

1:02:01
Sean Smith

No.

1:02:06
Dylan

No one wants to drive over the Catskills and snow anyhow. let's see how this meeting with Jose goes in 30 min, and he didn't touch the doc I sent him. so I don't know what that means. I'll find out, probably just busy, but.

1:02:46
Sean Smith

So I've decided changing subjects slightly, that.

1:02:51
Dylan

Okay.

1:02:52
Sean Smith

The new York Times writes pretty good clickbait emails.

1:03:01
Dylan

Yeah, they yeah. I get them all the time.

1:03:04
Sean Smith

And so what I'm doing is going through them.

1:03:15
Dylan

This is another thing that the Pdfs Pdf, save as Pdf. Thing might work well with. how are things going with the seal?

1:03:34
Sean Smith

Oh. I just got the Webinar description, the edited Webinar description which I'm gonna forward to you. This should go up on Zoom and Linkedin today, I don't know if we have So fraud's gonna have to make the thingy for this. So okay, forward include to Dylan copy fraud.

1:04:34
Sean Smith

New webinar today. Want to get please launch. create graphics.

1:05:14
Dylan

I just pulled up an email from the New York Times to see if I could export it. It says house ethics, panel draft accuses Matt Gates of regularly paying for sex and using drugs. Oh, man.

1:05:31
Sean Smith

Okay, so here are.

1:05:40
Dylan

Send me the stuff. I don't even know if we're gonna have more than a few minutes of a meeting with lean cause. Michelle's traveling today, so.

1:05:57
Sean Smith

Oh, my God! Oh, God!

1:06:30
Dylan

That's.

1:09:14
Sean Smith

This is what I wanted to share with you. I'm gonna put it in.

1:09:20
Dylan

Yes.

1:09:29
Sean Smith

Slack. I'm gonna send it directly to you, Dylan.

1:09:33
Dylan

Okay.

1:09:35
Sean Smith

And what it is is a series of clickbait headlines. Then I copied from my email. What I would do is take this and say to chat, Gpt, these are clickbait headlines from the New York Times. We want to write this kind of headline for each one of the medtech leading voices. Please do this for T-bors. Right so, and then

1:10:21
Sean Smith

See if it can do that.

1:10:28
Dylan

Okay, hold on.

1:10:34
Sean Smith

I'm not sure if it can. but I gave it enough examples.

1:10:41
Dylan

You did.

1:11:32
Dylan

Hold on, let me share few things. Not bad. What do you think. edit the prompt at all.

1:12:19
Sean Smith

I think the 1st one was the best because it has his name in it. I think that. You need to tell it. Edit the prompt to have. I didn't know you could edit the Prompt. Oh, you just cut and paste the prompt make sure to include the name. The person's name.

1:12:55
Dylan

That's.

1:13:18
Sean Smith

From graz to cut what is graz. I don't know.

1:13:21
Dylan

I don't know.

1:13:23
Sean Smith

I don't even know what that is.

1:13:30
Dylan

Let me just see something else. And now it's doing the same thing for every Pdf I upload. I just threw Martin in, and it gave me this. So what you could do is the headline. and then a link to the profile. Right like this is the clickbait tagline.

1:14:16
Dylan

Then you put in the view profile and the clickbait is to get them to go to their profile.

1:14:33
Sean Smith

Right? So the link link would be view, full profile view, profile.

1:14:39
Dylan

Yeah.

1:14:40
Sean Smith

You Linkedin profile.

1:14:43
Dylan

Yeah, so we just do a clickbait headline for every single profile that we export. And then we do a colon view, full profile. And we do that a hundred times. That can be done while I'm watching Netflix.

1:15:00
Sean Smith

Right.

1:15:01
Dylan

Indian Cartoons.

1:15:06
Sean Smith

Okay. Our meeting is in 24 min.

1:15:10
Dylan

Yes.

1:15:12
Sean Smith

Okay, he sent you an email with the

1:15:21
Dylan

The info for the webinar to post. Okay. So supposedly, Ben did build this list that you have out of his knowledge of the spreadsheet he's made so.

1:15:44
Sean Smith

It is he did

1:15:53
Dylan

But I don't know how much time you put into it, and I think Emily was the one who looked up all the links to all the people. so I don't know what's what's, but he's he's putting into it, either. and Emily's working 9 h days. She doesn't have that much time.

1:16:17
Sean Smith

She's working 9 h days.

1:16:20
Dylan

Yeah, she's really talk about how hard that is. Not that I work more hours than that, but still she's 20, whatever that's when you're supposed to work 12 h days here. The other thing that's cool is I can share this gpt with you. So this thing I just made rename top 100 clickbait. Right click, share, chat, airlink copy link.

1:17:14
Dylan

drop in the chat for now try clicking on that.

1:17:22
Sean Smith

By clicking on what?

1:17:24
Dylan

Chat link. Do it, see if it opens the the freaking thing. Got it so what we can do so Gpt is terrible at organizing right? But if we make a Google Doc and we index. we make a bunch of these things, and we like them, we can put the links in a Google Doc and and organize them in there that we don't have to deal with, never being able to find anything we do on chat gpt again.

1:18:11
Dylan

we create something good.

1:18:16
Sean Smith

Hmm! I'm sorry. What did you say about not having to? What again.

1:18:38
Dylan

So chat gpt, you lose your chats right, you make a good one, and you have to scroll and scroll and scroll and scroll. If we use the share link function, we can index a link of chat gpts that that we use, not the Gpt bots, but like chats that we've been doing that are working really well. and that would be a way to organize, chat, gpt in a way that can't be organized now, because it's fucking mouse. anyway. Alright, I'll get the webinar up after this call.

1:19:26
Dylan

I'm like a little worried about this call, but we'll pull it out fraud! And him really went back and forth a lot on that video, and I wasn't really happy about it. cause Fraud knew what he wanted and he just wasn't doing it. This was my read on it because he thought it was a bad idea. That was like I was really getting that vibe, because I told Fra. after like one iteration. I called him on the phone and I was like, Prop. This is what he wants. and I explained it to him.

1:20:00
Sean Smith

Maybe my English was too fast or something I don't know. Frost speaks good English.

1:20:04
Dylan

And he kept throwing stuff back at him that like wasn't what he was asking for. And I was like, is he not understanding what he's asking for, or is he saying like, Oh, I have a better idea. I don't want to do it his way. So I know they went back and forth on that video like 40 times, or something, including like a long thread of it, that we weren't copied on.

1:20:27
Sean Smith

And he's like at night.

1:20:31
Dylan

So.

1:20:31
Sean Smith

Yeah, I saw a lot of messages going back and forth. I, you know.

1:20:45
Dylan

I just wanna make sure he's happy. Want a people, please us. So.

1:21:03
Sean Smith

Well, I guess we'll find out. You know.

1:21:08
Dylan

I mean. The the most useful thing for us to accomplish on any of these calls with him is to extract his expertise in a recorded conversation. the more we can do that versus just chatting, or cause he's got it, you know. Oh, this is shit! So if he says you know. Oh, the the thing you sent me is too shallow. The goal of the call should be to do what we did with Mark Scully in that one time where verbally we get his his nuggets and.

1:21:48
Sean Smith

I understand.

1:21:50
Dylan

Yeah.

1:21:52
Sean Smith

Yes. Okay.

1:21:59
Dylan

Oh, do you want to talk in a few.

1:22:01
Sean Smith

Yeah, I I have a lot of talking to do today. And talking really wears me out. By. yeah, mean, not that I don't love everyone you know, but.

1:22:25
Dylan

Some people just need to sit in a dark room in silence after talking to people for a long time.

1:22:34
Sean Smith

Yeah, it. I mean it. It takes a lot out of me, you know. And you know the other thing that takes a lot out of me is thinking through something that isn't working.

1:22:50
Dylan

Yeah.

1:22:51
Sean Smith

Figuring out how to fix it and figuring out what it needs to look like, and figuring out all the pieces that need to be included to make it good. And I think that. you know, being able to look at the 10 X website being able to look at the Mlb. 100 being able to look at any document. Say, does this meet our sean's standards? Of what good looks like? Or is this.

1:23:28
Dylan

This.

1:23:29
Sean Smith

Not good. you know whether it's an email or a zoom description or anything it's like is is this good? And I mean a lot of the stuff that has sort of gotten, you know, back burnered or set aside like the Italy ebook have just hit this wall of. I'm not publishing this. This isn't good. This is not something that I would put my name on currently, and the amount of work that it's gonna take to rejigger this thing.

1:24:16
Dylan

Isn't worth the squeeze.

1:24:18
Sean Smith

Well, it's a lot more time than I have, so it's just gonna have to wait until I have time to do it. And

1:24:29
Dylan

This is the other thing I was thinking about with the writing. I know you're saying this is the thing I was thinking about with the writing is that we promised that we're going to write Jose an entire book to publish on Amazon, and, like you don't have time to do what you did with with Pmg for this at the moment. So we have to think that's another problem putting on you. But it's something I might be able to help with a lot.

1:25:14
Sean Smith

Well, I think if we look at you know, today is an opportunity to get a jump, start on that. Where I would start with him is, what is the arc of the story that you want to tell right.

1:25:39
Dylan

Yeah.

1:25:42
Sean Smith

You know, AI is what Ml. Is, what what you know, Sam d like, what what is, what is the topic? 1st of all, you know, like I I don't even remember what the topic is. Do you.

1:25:58
Dylan

It doesn't really have one yet.

1:26:00
Sean Smith

Okay, so.

1:26:04
Dylan

That's what we need to extract.

1:26:06
Sean Smith

But I I mean, I imagine that somewhere in the document, if you can bring up the document that you wrote for him, that would be good. because.

1:26:20
Dylan

Okay.

1:26:20
Sean Smith

You know. Frankly, I have. I have too many people to think about to remember what that document says. or even what we promised him or any of that like, I mean, literally, okay.

1:26:37
Dylan

This is.

1:26:40
Sean Smith

That's the title is, you know, medical device software and cyber security. That's really what we're writing for him.

1:26:54
Dylan

Yeah.

1:26:55
Sean Smith

Yeah. So from that perspective, it's like. what are the essential elements of this book. What are the essential concepts of this book? So the essential concepts are.

1:27:39
Dylan

Here let me just.

1:27:40
Sean Smith

Compliance, quality assurance and secure software development right? And that we have all these, we have the legislation. We have the pieces. But the thing that we're trying to do is to create a really rich document that has lots of standards, lots of legislation, lots of references. And it's basically this is what you need to know. These are the the resources that you need to know. This is how you need to find your answers, you know, and this is our experience. This is the experience that we can bring to this. So

1:28:37
Sean Smith

where applicable, if they've got an interesting story to tell, then let's tell that interesting story. But you know, let's 1st get his feedback on. Is this the story that you want to tell. you know? And where are we trying to take people.

1:29:04
Dylan

Right.

1:29:04
Sean Smith

You know, I mean. the goal is to provide the authoritative guide. Why? Because that lends instant credibility to his company. They wrote the book on this subject.

1:29:22
Dylan

Yeah. one of the things that could help, if you could give it to me would be all the isos, because I'm not buying those you can give me copies of them.

1:29:37
Sean Smith

You can just go off summaries of Isos by Chat gpt.

1:29:44
Dylan

Yeah, you don't. I can find out. I can find them.

1:29:48
Sean Smith

You? You do, you don't. You don't want, you know? Basically, if you ask Chat Gpt, what is Iso? 13, 4, 85 about, it's gonna tell you it's it's you. You just need to. Yeah, that it. Our goal is not to train people on the Iso standards. Our goal is to tell people what the Isis standards are in a nutshell, how they apply to device security, or whatever the topic is, and you know what And then what is going to make this come to life is when he says, what you need to understand about this is this the way that this. You know when to apply this in. You know how critical this is like, like, give weight to what is otherwise just information. Give insight into why this matters. Tell me.

1:30:58
Sean Smith

as I said before, you know. a publisher's goal needs to be to tell people how to make more money and how to stay out of trouble.

1:31:11
Dylan

Okay.

1:31:12
Sean Smith

How not to lose money and how to gain money. Anyway, I need to rest before the call.

1:31:17
Dylan

Talk soon alright.

1:31:21
Sean Smith

Bye.

How to cite this session

Smith S., Battelli F., Dylan Sean Smith's Personal Meeting Room. MedTech Leading Voice, Friday In-Focus, 23 December 2024.

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